Responsibilities

• Manage and maintain Shopify storefront, including product setup, collections, merchandising, and promotional updates
• Optimize website content, navigation, and customer experience to improve conversion rates
• Coordinate product launches, seasonal promotions, and landing pages
• Monitor ecommerce performance metrics and recommend improvements
• Assist in developing and managing paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram)
• Monitor campaign performance, budgets, targeting, and ROAS
• Help develop ad copy, creative direction, and promotional messaging
• Support retargeting, audience building, and customer acquisition strategies
• Collaborate with the marketing team on ecommerce strategy and campaign execution
• Support email and SMS marketing initiatives

Requirements

• 2–5 years’ experience in ecommerce, digital marketing, or DTC brand management
• Hands-on experience with Shopify (required)
• Experience with Google Ads and/or Meta Ads
• Strong understanding of ecommerce customer journeys and conversion optimization
• Comfortable analyzing data and performance metrics
• Strong organizational and communication skills
• Self-motivated with the ability to manage multiple projects simultaneously
• Experience working with food, CPG, or premium consumer brands
• Associate\'s degree or higher
• Familiarity with Klaviyo, Google Analytics, or similar marketing platforms