Responsibilities

• Understand the business objectives and growth plans, build and drive marketing programs and initiatives to increase ASUS eCommerce business in North America.
• Manage product launch timelines, including tracking product ETA, embargo dates, and go-live schedules.
• Participate in channel marketing and product planning calls to stay aligned on launch timelines, track dependencies, and coordinate cross-functional execution.
• Coordinate with Product Marketing, channel marketing, and internal stakeholders to ensure product pages are accurate, complete, and launched on time.
• Own end-to-end readiness of buy pages, including content validation, asset alignment, and QA before launch.
• Ensure all product content (A+ modules, images, specs, SEO elements) is complete, accurate, and optimized prior to launch.
• Partner with Product Marketing to develop and finalize product messaging and eCommerce content, and coordinate homepage and on-site merchandising (banner placements, featured sections) to ensure strong visibility for product launches.
• Collaborate with PR and Communications teams to align product page launches with external exposures, campaigns, and media coverage.
• Localize and optimize marketing assets and product content for eCommerce launches, ensuring all content is launch-ready, regionally relevant, and aligned with product positioning and campaign strategy.
• Act as the point person for creative localization and asset customization, ensuring messaging drives engagement and conversion.

Requirements

• Bachelor's degree (B.A. or B.S.) in related field or equivalent
• Minimum of 5 years of channel marketing and/or retail/ecommerce experience

Preferred

• Technology experience
• Copywriting experience