Responsibilities

• Design and schedule promotional, fundraising, and content-based email campaigns that support the organization’s overall objectives and goals.
• Assist in managing subscriber database, as well as provide support with targeting and segmentation and generating leads. Must understand Boolean logic.
• Create templates that are on-brand and deliverable to be used cross-departmentally.
• Support the analysis of email campaign performance and subscriber growth, including ad hoc reports and implementing retention strategies as needed.
• Troubleshoot deliverability and technical issues.
• Monitor industry trends and best practices to identify opportunities for innovation and optimization, as well as new tools and platforms.
• Aid in the creation of new automations, personalizations, and A/B testing opportunities.
• Be knowledgeable of email marketing regulations and best practices, including CAN-SPAM and GDPR compliance

Requirements

• Bachelor’s degree in marketing or communications, or a related field and/or a minimum of three years working in email marketing and general office experience (can include internship experience)
• Proficient in email automation platforms like Pardot/Audience Engagement, Mailchimp, and Constant Contact, or another comparable platform
• Basic knowledge of HTML/CSS, cross-browser and cross-platform compatibility
• Some working knowledge of Salesforce, or another CRM platform
• Some knowledge of lead generation and SMS tools
• Ability to troubleshoot email deliverability issues in a fast-paced environment
• Experience using Microsoft Office products
• Strong attention to detail and analytical mind
• Ability to manage multiple projects and deadlines simultaneously
• Excellent communication and interpersonal skills