The E-Commerce & Social Media Specialist applies knowledge of digital marketing, e commerce, and AI enabled marketing technologies to support e commerce and multichannel initiatives. Primary responsibilities include developing and implementing social media strategies and content across multiple platforms, utilizing both tactical execution and AI assisted tools to optimize engagement and sales. This is a hands-on position that plays a key role in leading strategy, creating compelling content, managing online communities, and demonstrating a return on investment for social media and digital marketing efforts. Secondary responsibilities include executing e mail and SMS campaigns using Urchin Tracking Modules (UTMs), segmentation, personalization, predictive insights, and automation; supporting paid media efforts; and assisting with website content updates that drive traffic and revenue. Uses analytical and AI driven tools to evaluate performance across e mail, SMS, social media, website, and paid media channels to maximize results and inform continuous optimization.
Essential Functions:
 

• Sets the vision and manages overall content strategy and social performance aligned with the organization’s goals, values, and target audiences both internally and externally. Leverages AI assisted content ideation, trend analysis, and performance insights to enhance relevance and efficiency. Stays updated on the latest social media trends and evolving AI capabilities that matter to our audience(s), as well as platform best practices, to ensure a competitive edge.
• Collaborates with cross functional departments, Councils, volunteers, stakeholders, and external partners to align social media efforts with broader marketing initiatives, including the responsible and effective use of AI driven tools and workflows.
• Monitors social media channels for potential reputation risks and emerging sentiment using both manual review and AI supported social listening tools and addresses them promptly. Develops crisis communication protocols and collaborates with the communications team to manage sensitive situations effectively.
• Builds, schedules, and optimizes e mail and SMS campaigns in Klaviyo, using UTMs, segmentation, dynamic personalization, AI supported send time optimization, A/B testing, and mobile first best practices to drive engagement and sales.
• Supports paid media efforts by assisting with campaign coordination and performance analysis, including the use of AI driven insights for audience targeting and optimization, and integration with broader marketing initiatives.
• Assists with website content updates in Magento, ensuring accuracy, promotional readiness, SEO optimization, and alignment with ongoing marketing campaigns, leveraging AI tools where appropriate to enhance efficiency and content quality.
• Performs other job-related duties as assigned.

• Position is hybrid (4 days in-office, 1 day remote)

Scouting America is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.