E-Commerce Marketing Manager

USA (Remote)

$115K/yr – $130K/yrSenior Level5+ years exp

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end e-commerce growth for two sites with data-driven optimization across experience, campaigns, and revenue.

  • Own site experience and merchandising to drive conversion, traffic, and retention across two sites.
  • Own marketing technology, dashboards, attribution, and personalized experiences to improve ROI.
  • Lead multivariate testing, KPI tracking, and budget forecasting to lift acquisition and LTV.

Job Description

  • Develop and execute integrated e-commerce marketing strategies to drive traffic, conversion, new customer acquisition, customer retention, and revenue growth.
  • Own end-to-end customer experience across youngspecialties.com and younginnovations.com, including ongoing improvements and data accuracy.
  • Own site merchandising, including homepage layout, category structure, featured products, promotional content, and campaign placement.
  • Manage a documented pipeline of UX improvements, site fixes, and enhancements in partnership with IT and external development vendors.
  • Troubleshoot site issues, support implementation of fixes, and make updates when needed.
  • Lead digital campaigns across search, social, email, SEO, display, and other relevant channels.
  • Own promotional calendars and collaborate with Product Management and Creative teams to support general e-commerce, seasonal campaigns, and special initiatives.
  • Monitor and optimize conversion funnels, web pages, advertisements, and customer journeys.
  • Analyze campaign and site performance and provide clear, actionable recommendations.
  • Marketing Technology & Technical Stack Management
  • Partner with operations to customize the e-commerce marketing technology ecosystem, including CRM, CDP, analytics, personalization, tagging, attribution, and marketing automation tools.
  • Partner with Product on tracking, data quality, integrations, and platform enhancements.
  • Ensure accurate reporting and attribution across digital channels via standardized dashboards.
  • Evaluate/recommend new technologies and tools to improve efficiency and customer experience.
  • Analytics & Performance Optimization
  • Establish KPIs, dashboards, and reporting frameworks to measure e-commerce effectiveness.
  • Conduct multivariate testing to improve customer acquisition, engagement, and conversion rates.
  • Use data to identify opportunities for personalization, retention, and lifecycle improvements.
  • Forecast campaign performance and manage marketing budgets efficiently.

Young Innovations

At Young, we envision a future in which every patient achieves health, gains confidence, and is proud to show off their smile. We are committed to developing and supplying innovative solutions that connect good oral health to good overall health.The Young Innovations Difference:Leading Industry Expertise. You may not know us, but you know our brands, such as Young Dental, Salvin, and Microbrush. In fact, for more than 100 years, Young has been an innovative thought leader, top supplier, and trusted partner for industry professionals around the world. Innovative Product Offerings. Improving oral health outcomes is at the core of everything we develop and deliver. We offer a portfolio of highly recognized, proprietary brands that span the full clinical continuum and contribute to a lifetime of oral health. Education-Centered Ecosystem. Young is passionate about empowering clinicians to practice at the top of their license. We make clinical and product education accessible so that dental professionals can provide the most effective care possible for patients. Partnership-Led Growth Focus. We recognize that collaboration is essential to achieve the common goal of Happier, Healthier Patients.TM We actively partner with industry leaders who are on a mission to make a real and lasting impact in the oral healthcare industry. Who We Are:Young is dedicated to strengthening the dental community by empowering clinicians to practice at the top of their license; improving the health and well-being of our customers, partners and team; and inspiring action across the oral healthcare industry. Each division of Young has a dedicated team of industry experts working together to ensure that our diverse portfolio is continually advancing the practice of dentistry.

Founded in 1995
Algonquin, Illinois, USA
502 employees (30 in marketing)