Responsibilities

• Develop and pitch innovative co-marketing campaign concepts to prospective and existing partners.
• Own end-to-end campaign strategy including campaign objectives, audience, messaging, and channel mix.
• Lead partner channel strategy, identifying marketing opportunities in partner environments.
• Build and present partner pitches that clearly articulate the value of Apple Pay marketing programs.
• Define offer structures and identify optimal marketing channels for each campaign.
• Lead Apple Pay marketing and creative production, partnering with internal creative teams to develop assets across all touch points.
• Own agency briefing and creative, ensuring all partner marketing materials meet Apple brand standards and go through appropriate review processes.
• Oversee partner strategy, creative, and execution.
• Develop and execute email marketing strategy.
• Own paid media strategy for partner campaigns, working in conjunction with our external media group and data science team, including targeting, budget allocation, and optimization approach across digital channels.

Requirements

• 5+ years of marketing experience, with at least 3 years in partner marketing, co-marketing, or channel marketing.
• Proven track record of developing and pitching marketing strategies to external partners.
• Experience managing paid media, email, and owned channel strategies.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Experience with budget forecasting and financial planning for marketing programs.
• Demonstrated success working cross-functionally with creative, legal, data science, and product teams.

Preferred

• Outstanding communication and presentation abilities, written and verbal, to all levels of an organization, both internally and externally.
• Experience in payments, fintech, or e-commerce marketing.
• Excellent collaboration skills.
• Familiarity with Apple ecosystem marketing channels.
• Experience negotiating and managing marketing deliverables with external partners.
• Self-starting, self-motivated, self-directed, and self-sufficient.
• Expertise in problem solving and delivering results in a fast-paced environment.