Responsibilities

• E-Commerce Growth & Digital Marketing: Develop and execute integrated e-commerce marketing strategies to drive traffic, conversion, new customer acquisition, customer retention, and revenue growth.
• Own the end-to-end customer experience across youngspecialties.com, our e-commerce site, and younginnovations.com, our marketing site, including ongoing improvements, maintenance, and data accuracy.
• Own site merchandising, including homepage layout, category structure, featured products, promotional content, and campaign placement.
• Manage a documented pipeline of UX improvements, site fixes, and enhancements in partnership with IT and external development vendors.
• Troubleshoot site issues, support implementation of fixes, and make updates when needed.
• Lead digital campaigns across search, social, email, SEO, display, and other relevant channels.
• Own promotional calendars and collaborate with Product Management and Creative teams to support general e-commerce, seasonal campaigns, and special initiatives.
• Monitor and optimize conversion funnels, web pages, advertisements, and customer journeys.
• Analyze campaign and site performance and provide clear, actionable recommendations.
• Marketing Technology & Technical Stack Management: Partner with operations to customize the e-commerce marketing technology ecosystem, including CRM, CDP, analytics, personalization, tagging, attribution, and marketing automation tools.

• Partner with Product on tracking, data quality, integrations, and platform enhancements.
• Ensure accurate reporting and attribution across digital channels via standardized dashboards.
• Evaluate/recommend new technologies and tools to improve efficiency and customer experience.
• Analytics & Performance Optimization: Establish KPIs, dashboards, and reporting frameworks to measure e-commerce effectiveness.
• Conduct multivariate testing to improve customer acquisition, engagement, and conversion rates.
• Use data to identify opportunities for personalization, retention, and lifecycle improvements.
• Forecast campaign performance and manage marketing budgets efficiently.

Requirements

• 5+ years of marketing experience with a focus on digital and e-commerce strategy.
• Bachelor’s degree in Marketing, Business, Communications, E-Commerce, Analytics, or a related field.
• Proven ability to partner cross-functionally with Product, Sales, IT, Engineering, Creative, and agencies.
• Experience managing project, promotional calendars, testing plans, and stakeholder communication.
• Strong written and verbal communication skills, with the ability to translate data, technical requirements, and campaign performance into clear recommendations for leadership and cross-functional teams.
• Strong working knowledge of e-commerce analytics, including traffic sources, conversion rate, funnel performance, customer acquisition cost, ROAS, average order value, retention, and customer lifetime value.
• Experience using analytics and reporting tools such as Google Analytics, Looker Studio, Power BI, etc.
• Experience working with CRM, marketing automation, e-commerce platforms, CMS platforms, tagging, attribution, and customer data tools. HubSpot experience is strongly preferred.
• Hands-on experience with e-commerce/CMS platforms such as WooCommerce, WordPress, Drupal, or Adobe Commerce / Magento; familiarity with platform administration, product catalog management, and site configuration is strongly preferred.

• HubSpot experience strongly preferred.

Benefits

• Full medical, dental, vision, 401k, parental leave, paid holidays, paid time off, and more!