Responsibilities

• Website management & optimizations: oversee day-to-day operations of glassybaby.com, ensuring site functionality, speed, and user experience.
• Collaborate with design and development teams to implement updates, new features, and seasonal campaigns.
• Customer behavior analytics: analyze customer journey data to identify trends, pain points, and opportunities for conversion optimization.
• Use tools like Google Analytics, heatmaps, and session recording to understand user behavior and improve UX.
• Develop dashboards and report to track KPIs such as conversion rates, AOV, traffic sources and retention.
• Apply insights to personalize experiences and recommend product strategies based on customer preferences.
• Performance & Growth: Monitor and report on e-commerce performance metrics, providing actionable insights for leadership.
• Drive initiatives to improve site engagement, reduce cart abandonment, and increase repeat purchases.
• Customer Experience: Ensure smooth checkout, shipping, and post-purchase experience.
• Partner with customer service to resolve escalations and improve satisfaction.
• Marketing Integration: Coordinate with social, email and paid media teams to align campaigns and drive traffic.
• Support SEO/SEM strategies to maximize organic and paid visibility.
• Inventory and Fulfillment Coordination: Work closely with operations to maintain accurate stock levels and timely fulfillment.
• Integrate e-commerce workflows with NetSuite ERP for inventory, order management, and reporting.
• Measurement of Performance: Track and report conversions, AOV, cart abandonment, revenue growth, and site performance metrics.

Requirements

• Bachelor’s degree in marketing, Business, Data Analytics, or related fields
• 3 – 5 years of experience in e-commerce management, preferably in retail or lifestyle brands
• Proficient in Google Analytics and Shopify
• Experience with NetSuite ERP
• Strong proficiency in Google Analytics, data visualization, tools, and e-commerce platforms (Shopify)
• Inventory and order management
• Skilled in A/B testing and conversion rate optimization
• Excellent analytical, project management and verbal and written communication skills

Preferred

• Passion for mission-driven brands and philanthropy
• Fluent in retail reporting
• Demonstrated critical thinking skills
• Highly organized with careful attention to detail
• Ability to work and influence cross-functionally

Benefits

• Medical/Vision, Dental, STD and paid Life Insurance and AD&D
• 401K with a 4% Match
• HSA and FSA plans
• Voluntary Life Insurance & AD&D, supplemental coverage also available
• Access Perks
• Pet Insurance