DTC Senior Creative Strategist (Meta Ads)

Responsibilities

• Own the entire creative lifecycle for Meta Ads, from concept ideation and messaging frameworks through briefing, production, deployment, and iteration
• Develop scroll-stopping ad concepts rooted in golfer psychology, product mechanics, and clear performance hooks
• Write and own creative briefs for UGC creators, editors, and internal partners, ensuring clarity, speed, and alignment with performance goals
• Ensure creative is properly launched and tested in Meta Ads Manager, including creative structuring, naming conventions, and testing frameworks
• Monitor creative-level performance (CTR, thumb-stop rate, CPA, fatigue, angle performance) and translate insights into next actions
• Maintain a structured creative testing roadmap to ensure consistent throughput of new concepts and angles
• Partner closely with paid media and analytics to diagnose performance issues and identify creative opportunities
• Balance brand standards with native, high-performing paid social formats
• Collaborate directly with the founder and creative partners to translate strategy into shipped ads, not just ideas

Requirements

• 3-5 years of experience in creative strategy for paid social, ideally within DTC or performance-driven eCommerce
• Demonstrated experience owning creative from concept through live deployment, not just ideation
• Strong hands-on understanding of Meta Ads, including creative testing, iteration cycles, and performance diagnostics
• Data-literate and comfortable using performance metrics to guide creative decisions
• Strong written and verbal communication skills, particularly in briefing creators and aligning stakeholders
• High ownership mentality and comfort operating in a fast-moving, founder-led environment
• Experience working with UGC, creator-led content, and performance video ads

Preferred

• Have experience marketing golf products or understand the golf swing, common swing faults, and how golfers think about improvement
• Have worked on performance-driven creative in sports, fitness, or skill-based consumer categories
• Have directly collaborated with editors and creators to turn raw footage into high-performing ads
• Are comfortable balancing brand voice with aggressive performance testing