DTC Media Planning Manager - Native

Cincinnati, OH (On-site)

$85K/yr – $122K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own DTC media planning from strategy to testing with CAC/LTV as primary levers.

  • Own end-to-end DTC media planning and optimization across paid social, SEM, display, email, and influencer/content channels.
  • Lead data-driven testing and performance reviews to uncover rapid growth opportunities.
  • Monitor competitive shifts and market trends to adjust budgets, messaging, and bets.

Job Description

Own DTC media planning from strategy to testing with CAC/LTV as primary levers.

  • Own end-to-end DTC media planning and optimization across paid social, SEM, display, email, and influencer/content channels.
  • Lead data-driven testing and performance reviews to uncover rapid growth opportunities.
  • Monitor competitive shifts and market trends to adjust budgets, messaging, and bets.