Responsibilities

• Identify and develop strategic, data-informed marketing plans across all communities within the division, ensuring alignment with the RMD, business goals and sales forecasts.
• Conduct ongoing analysis of community performance, market trends, consumer behavior, and competitive activity to advise marketing plans and community health.
• Maintain cadence of regular community site visits.
• Develop and present division-wide marketing plans, goals, and campaign performance results to Division Leadership and Corporate Marketing.
• Provide marketing insights in business planning sessions; collaborate with executive leaders on new community pricing, product positioning, and absorption strategies.
• Manage divisional marketing calendar, ensuring initiatives are strategically timed for product launches, sales goals, seasonality, and inventory needs.
• Partner with DPs and divisional leadership to plan go-to-market strategies for new community launches, including branding, and pre-opening campaigns.
• Support and develop sales professionals to include monthly attendance in sales meetings.
• Partner with RMD to develop, maintain, and report divisional advertising budget.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• 3+ years of progressive marketing experience with experience in strategy and planning.
• Proven experience developing and executing integrated marketing plans based on data and performance analysis.
• Strong business acumen and ability to collaborate with senior leadership on go-to-market strategies and community growth planning.
• Understanding in digital marketing tools, CRM systems, and campaign analytics platforms.
• Excellent communication and presentation skills, with the ability to translate complex insights into clear recommendations.

Preferred

Benefits

• Medical, dental, vision coverage
• Financial Planning
• Time Off & Life Balance
• Family & Lifestyle
• Opportunities for growth and development
• Culture that is collaborative, inclusive, fast-paced, people-first
• Stable company with strong reputation in the market