Distribution Channel Marketing Manager

USA (Hybrid)

$90K/yr – $140K/yrMid LevelFull time

Posted 10 days ago

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Job Summary

Own the growth of Logitech for Business through North American distribution by enabling partners, shaping channel marketing programs, and driving demand, pipeline, and brand differentiation across the distribution ecosystem.

  • Lead strategic distribution marketing initiatives with measurable ROI
  • Activate long-tail partners through scalable, one-to-many campaigns
  • Collaborate across GTM, marketing, and channel sales to align goals and drive revenue

Job Description

Responsibilities

  • Grow Logitech for Business solution revenue through our North American distribution network.
  • Empower Distribution Partners to activate, enable, and scale growth across long-tail partner ecosystems to drive measurable revenue and customer acquisition for the Logitech for Business portfolio.
  • Build a marketing strategy that serves the capabilities, constraints, and business objectives of this channel segment, then assist in the execution of the programs and tactics that support that strategy.
  • Programs include to-channel tactics such as enablement, training, incentives, advertising, email, events and funded headcount.
  • Articulate the business need for a proposed plan of activities, and continually measure and evaluate return on investment and other key performance indicators, pursuing innovation and continual improvement.
  • Be a collaborative, team player who enjoys working in an entrepreneurial environment; influence content, programs, and platforms while being willing to roll up sleeves and contribute where necessary; manage multiple projects with urgency in a matrixed organization.
  • Drive Distribution Strategy: lead the strategy and execution of marketing efforts tailored exclusively for Distribution Partners across B2B product categories.
  • Activate the Long-Tail: design and execute scalable, programmatic "one-to-many" marketing campaigns through our distributors to acquire, educate, and grow long-tail channel partners.
  • Build Brand Differentiation & Preference: champion the Logitech for Business brand within the distribution ecosystem; develop programs that highlight differentiation and premium positioning to drive preference and mindshare among thousands of downstream partners.
  • Generate B2B Demand & Pipeline: collaborate with distribution partners to create joint, integrated marketing initiatives that drive lead-generation and pipeline growth, utilizing co-marketing and MDF.

Requirements

  • Strong B2B distribution channel marketing experience, with specific and proven expertise managing top-tier Distribution Partners (2-Tier channel models) in North America.
  • Proven track record of developing scalable marketing programs that successfully activate long-tail partners and yield measurable pipeline growth and partner acquisition.
  • Brand Building Expertise: Demonstrated ability to drive brand differentiation and position B2B technology solutions effectively within a crowded channel landscape.
  • MarTech Proficiency: Hands-on experience with B2B marketing technology and analytics tools such as Marketo, SFDC (Salesforce), Conversica, Tableau, etc.
  • Digital Campaign Execution: Extensive background in media planning, concepting, execution, and performance analysis across performance marketing channels (Publishers, SEM, Programmatic Display, Retargeting Native, Paid Social).
  • Analytical Mindset: Capacity to think strategically and master execution; highly capable of translating raw data into actionable insights and strategic guidance.
  • Self-Starter: Able to independently structure and manage workflow, budgets, and priorities within a fast-paced, global organization.
  • Education: BA/BS in Marketing or equivalent industry experience.

Benefits

  • Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.
  • Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.
  • Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises.
  • Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
  • We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
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Logitech

4.2 Glassdoor

At Logitech, our purpose is to extend human potential in work and play.We do this by designing software-enabled hardware solutions that drive superior performance when gaming and superior productivity while at work, all with maximum comfort, speed and accuracy. We enable creativity when pursuing passions and connectivity so everyone is seen, heard and can contribute in their own unique way.As a Swiss company focused on innovation and quality, our products are the point of connection between people and the digital world. We harness the transformative power of design to drive innovation and progress throughout our portfolio in order to deliver truly unique and meaningful experiences. With products available in nearly every country and more than 3.5 million items shipped each week, Logitech is dedicated to driving outcomes that are better for people and planet, reducing our environmental impact by leading the industry in designing for sustainability.Join the LogiTeam: https://jobs.jobvite.com/logitech/

Founded in 1981
San Jose, California, USA
8.7K employees (947 in marketing)
81% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
7.7M
Monthly Google Ads Budget
$135.9K
Traffic Source Mix
Search
62.2%
Direct
32.4%
Referral
4.1%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
686 (8% of company)
Median Career Experience
14 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
4

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