Responsibilities

• Develop, implement, and monitor multi-channel marketing strategies to enhance brand awareness and customer engagement.
• Create and manage seasonal, product-specific, and event-driven campaigns aligned with business goals.
• Maintain and grow Evolve’s presence across platforms such as Instagram, Facebook, and TikTok.
• Produce engaging, original content (photos, videos, graphics, captions) tailored to our audience.
• Monitor performance metrics and adjust strategy based on engagement and reach.
• Coordinate in-store events, vendor days, product launches, and seasonal promotions.
• Manage event communications, including social media announcements, email newsletters, SMS marketing, and in-store displays.
• Utilize SimplyBook to manage appointments, vendor sign-ups, and event RSVPs.
• Ensure all marketing activities adhere to local and state cannabis advertising laws and guidelines.
• Stay current on regulatory changes and adjust strategies to maintain full compliance.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 2+ years of experience in marketing, ideally in cannabis, retail, or consumer packaged goods (CPG).
• Proficiency with digital tools such as Hootsuite, Mailchimp, Canva, Google Business Profile, and Meta Business Suite.
• Solid understanding of cannabis marketing regulations and compliance requirements.
• Excellent written and verbal communication skills.
• Strong creative instincts with an eye for engaging content and branding.
• Ability to interpret marketing data and pivot strategies as needed.
• Self-starter with strong organizational skills and attention to detail.

Preferred

• Prior experience in the cannabis industry.
• Familiarity with SimplyBook or other scheduling/event platforms.
• Basic graphic design or video editing skills (Canva, Adobe Suite, etc.)