Director OR Vice President, Earned Media at MBOOTH DESIGN LTD | New York City, NY | $101K/yr – $165K/yr

Director OR Vice President, Earned Media

New York City, NY (Hybrid)

$101K/yr – $165K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own the earned media narrative for high visibility brands by driving senior counsel to brand, PR, and C-suite teams, and by building breakthrough, opportunistic media strategies.

Leverage a senior media leadership mindset to shape plans, mentor juniors, and land culture, entertainment, and lifestyle coverage.
Maintain a rolodex of national media contacts and travel for marquee events to secure high impact assets and stories.

Job Description

Experience serving as the senior media lead on accounts; provide sound media counsel to brand + PR team leads as well as C-Suite level
Ability and strong proven experience in building thoughtful media relations strategies that go beyond block and tackle and the obvious solutions
An expert in how to get earned media for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic ways
A positive attitude that brings insightful pivots and recommendations on how to improve mediability when needed
Ability to provide feedback to teams with a “yes, and” mentality, providing clarity and builds on how to make ideas more media worthy
A PASSION for earned press and maintaining your rolodex
You have a LITANY of friends in media
You spend your time with them outside of work, are personally connected and have deep relationships with ability to pick up the phone and call in requests/asks
Your relationships consistently deliver strong press outputs within culture & entertainment outlets, men’s and women’s lifestyle media outlets, national press
Willingness and excitement to: Travel once a month for client events as a press entertainer or for major client meetings - think music festivals, concert series, etc.