Director, U.S. Media

Chicago, IL (Hybrid)

$168K/yr – $210K/yrDirector/ExecutiveFull time

Posted 11 days ago

Job Summary

You will own the Menu and Investment portfolio, lead national U.S. paid media strategy across channels, and build a high-performing, inclusive team while shaping partnerships and learning to optimize portfolio health.

  • Own portfolio investment strategy and stewardship
  • Lead investment strategy for national U.S. paid media across channels and campaigns

Job Description

Responsibilities

  • Lead the Menu & Investment pillar
  • Lead and develop a team of media experts, establishing clear priorities, decision rights, and ways of working across the pillar.
  • Create an inclusive, high-performing team environment that builds strategic, investment, marketplace, and campaign-planning capability.
  • Connect Menu & Investment priorities with the broader U.S. Media operating model, including Brand & Planning and Value & Local.
  • Own portfolio investment strategy and stewardship
  • Lead investment strategy for national U.S. paid media across channels and campaigns.
  • Oversee portfolio allocation, budget management, optimization, and stewardship to maximize effectiveness across the media portfolio.
  • Translate business priorities, audience insights, performance data, and marketplace dynamics into clear investment recommendations for senior leaders and Owner/Operator stakeholders.
  • Shape marketplace partnerships and agency relationships
  • Lead the strategic approach to Upfronts, joint business partnerships, and priority marketplace relationships.

Requirements

  • Significant experience leading media investment, strategy, planning, or marketplace partnerships for a large consumer brand, agency, or media organization.
  • Demonstrated ability to lead complex, cross-channel media portfolios and make sound investment decisions at scale.
  • Deep working knowledge of the media marketplace, including video, digital, social, audio, sports, multicultural media, and emerging channels.
  • Experience leading agencies, negotiating or shaping strategic partnerships, and working across matrixed organizations.
  • Proven people leadership, with the ability to set direction, develop talent, and build an inclusive, accountable team culture.
  • Ability to communicate clearly and influence senior leaders and varied stakeholder groups, including translating complex investment decisions into clear, actionable recommendations.
  • Strong financial and analytical orientation, with experience managing budgets, assessing performance, and applying learning to future decisions.
  • Bachelor’s degree or equivalent relevant experience.

Benefits

  • Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
McDonald's Corporation logo

McDonald's Corporation

3.6 Glassdoor

McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women. McDonald's & our franchisees employ 1.9 million people worldwide.We serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. To learn more about the company, please visit www.aboutmcdonalds.com.

Founded in 1955
Chicago, Illinois, USA
300K employees (11,532 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$168K/yr – $210K/yr

Taken straight from the job posting.

See all McDonald's Corporation salaries

Marketing Team

Median Tenure
29.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.8B
Last Raise
$1.3B
Post IPO Debt

Funding History

  • Aug 2025
    Post IPO Debt • $1.3B
  • Mar 2025
    Post IPO Debt • $1.5B

Traffic Signals

Monthly Visitors
26M
Monthly Google Ads Budget
$123
Traffic Source Mix
Search
61.1%
Direct
20.5%
Referral
6%
Social
2.9%
Paid
6.9%

Headcount Trend

Current headcount: ~300K

News about McDonald's Corporation

McDonald's Corporation logo

Director, U.S. Media

McDonald's Corporation · Chicago, IL · Hybrid