Responsibilities

• Lead the strategic planning, development, and execution of marketing roadmaps for assigned product categories within the NYX US portfolio.
• Drive portfolio growth and market share by identifying key consumer trends, white spaces, and commercial opportunities in the fast-paced indie/mass beauty landscape.
• Own the US category launch calendar from conception to execution, ensuring alignment with global brand guardrails and local commercial objectives.
• Oversee the end-to-end product lifecycle for assigned categories, from new product development (NPD) to discontinuation.
• Collaborate closely with Global Product Development, Supply Chain, and Packaging teams to deliver high-impact, trend-setting product innovations tailored to the US consumer.
• Manage COGS, forecasting accuracy, and inventory health in partnership with Demand Planning and Commercial teams.
• Spearhead integrated 360-degree marketing campaigns with a strong digital, social-first, and influencer-led approach native to the NYX brand DNA.
• Partner with Integrated Marketing, PR, and Advocacy teams to maximize earned and paid media impact across platforms like TikTok, Instagram, and YouTube.
• Drive disruptive retail marketing and merchandising strategies across major US mass and specialty retail partners (e.g., Ulta Beauty, Target, CVS).
• Monitor and analyze US market data (NPD, Nielsen, social listening) to track campaign performance, retail sell-out, and competitor activity.

Requirements

• Experience: 8-10+ years of progressive brand marketing experience within beauty, cosmetics, or fast-moving consumer goods (FMCG). Experience in makeup/color cosmetics is strongly preferred.
• Education: Bachelor’s degree in marketing, Business, or a related field; MBA is a plus.

Preferred

• MBA is a plus.