Director, U.S. Marketing, Atherosclerosis

Responsibilities

• Develop comprehensive HCC strategy, experience and activation plan
• Build integrated, patient centered experience that support education, access, affordability, fulfillment, and ongoing engagement
• Establish governance, decision forums, KPI reviews, and performance routines to support continuous optimization and ensure accountability for business and patient experience outcomes
• Bring external marketplace perspective on pharma direct-to-patient models, digital health, consumer engagement, telehealth, pharmacy fulfillment, patient support, and emerging access models.
• Own the end-to-end Direct to Patient strategy for Atherosclerosis, ensuring the capability supports launch objectives, patient access needs, and the broader Atherosclerosis marketing strategy.
• Serve as the brand leader for DtP, including roadmap development, prioritization, decision-making, launch readiness, performance management, and cross-functional execution.
• Lead integrated launch readiness for DtP, including milestone tracking, risk identification, issue resolution, dependency management, and escalation of key decisions
• Lead cross-functional collaboration across marketing, access, payer marketing, customer experience, digital, analytics, legal, compliance, privacy, medical, supply chain, training, and external partners
• Operate effectively in an agile model, translating strategic priorities into clear outcomes, backlog priorities, sprint goals, and cross-functional deliverables
• Partner with Product Marketing Owners to drive transparency, coordination, and prioritization across the team

Requirements

• Significant consumer marketing, patient access, digital health, product ownership, or platform-based solution experience.
• Strong business acumen and analytical skills.
• Demonstrated ability to own strategy, roadmap, launch execution, budget, forecasting, performance management, and cross-functional delivery for complex initiatives.
• Strong understanding of U.S. healthcare access, affordability, pharmacy fulfillment, patient support, digital engagement, and regulatory/compliance considerations.
• Experience translating brand strategy into operational capabilities and measurable execution plans.
• Strong external orientation with ability to assess emerging consumer engagement, DtP, digital health, telehealth, and pharmacy marketplace trends.
• Ability to lead in a matrixed environment and influence senior stakeholders without direct authority.
• Strong strategic thinking, financial acumen, decision quality, communication skills, and comfort operating in ambiguity.
• Bachelor’s degree or equivalent (BA/BS). MBA or equivalent advanced degree preferred.

Preferred

• Experience building or scaling Direct-to-Patient, patient support, digital access, e-commerce, platform, or consumer-facing healthcare capabilities.
• Experience with vendor/partner management, capability build, operational readiness, and performance optimization.
• Familiarity with patient journey analytics, digital funnel performance, experimentation, CRM, consent/data capture, and omnichannel engagement.
• Experience shaping enterprise capabilities through a lead brand deployment model.
• Experience working in agile ways of working, including backlog prioritization, sprint planning, outcome definition, and iterative delivery.
• Pharmaceutical experience preferred.

Benefits

• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.