Responsibilities

• Lead national trade and field marketing strategy aligned with company growth and brand priorities.
• Partner with Sales leadership to develop and execute go‑to‑market plans that win new accounts and expand existing customers.
• Develop channel activation strategies across retail, distributor, and emerging channels.
• Translate sales data, market insights, and consumer trends into actionable trade programs.
• Lead promotional strategy including launches, seasonal programs, and channel promotions.
• Manage promotional calendar and product rollout plans.
• Oversee development of sell‑in materials, distributor collateral, and sales presentations.
• Support forecasting and ensure alignment across Sales, Marketing, and Operations.
• Track performance and deliver reporting on ROI, spend efficiency, and growth drivers.
• Monitor competitive activity and market trends.

Requirements

• Strategic leadership with strong execution discipline
• Clear communication with internal teams, distributors, and executives
• Deep knowledge of distributor systems and retail activation
• Strong financial and budget management skills
• Strong project management and organizational skills
• Ability to operate in a fast‑paced growth environment
• Bachelor's Degree required
• 6+ years leadership experience in trade marketing, field marketing, or commercial marketing in CPG
• Food and beverage industry experience preferred
• Experience building field marketing teams and ambassador programs
• Experience working with distributors, national accounts, and field sales teams

Benefits

• PTO
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Plans