Social Media Specialist
Rankings.io
St. Louis, MO (Remote)
Full-timeMid level3+ years exp.
9 hrs ago
Director, TikTok Shop
Miami, FL (Hybrid)
$100K/yr – $120K/yrDirector/Executive5+ years expSalaried Ft
Posted 7 weeks ago
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Job Summary
Own and align a full-funnel TikTok Shop growth function across paid media, affiliate activation, and creator-driven shop operations with top clients, turning strategy into revenue through hands-on campaigns, onboarding, and performance governance.
- Growth Execution: Lead paid campaigns, affiliate activation, and shop operations to meet client revenue targets and ROI
- Strategic Oversight: Guide top client direction, onboarding plans, and ongoing performance reviews to keep accounts aligned with goals
Job Description
- Lead the overall strategy and execution of the TikTok Shop department across paid media, affiliate marketing, creator activation, and shop operations.
- Oversee the performance, quality, and consistency of all TikTok Shop client work, ensuring the team executes appropriately and accounts are managed to a high standard.
- Serve as the senior strategic lead on top TikTok Shop clients, guiding account direction, problem-solving, and high-level communication to ensure strong client outcomes.
- Oversee new TikTok Shop account onboarding, ensuring each client has clear setup requirements, timelines, responsibilities, and execution plans in place from the start.
- Hold accountability for department output, ensuring campaigns, affiliate programs, shop operations, and reporting are all aligned with client goals and revenue targets.
- Oversee the build, launch, and optimization of TikTok Shop paid media campaigns based on client goals, promotions, budgets, and ROI targets.
- Guide campaign strategy across GMV Max and other TikTok Shop campaign types, including setup, creative selection, budget pacing, publishing, monitoring, and optimization.
- Review paid media performance and ensure the team is translating data into actionable insights, testing plans, and strategic recommendations.
- Oversee recurring reporting and client-facing performance updates, ensuring results, trends, and next steps are communicated clearly and strategically.
- Partner with internal teams to align offers, creative direction, campaign priorities, and testing strategies with client goals and performance trends.
Avenue Z
4.6 Glassdoor
Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels—from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and digital marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.
Founded in 2023
Miami, FL, US
120 employees (53 in marketing)
100% recommend to a friend
Traffic Signals
Monthly Visitors
29.8K
Traffic Source Mix
Search
39.8%
Direct
45.8%
Referral
8.9%
Social
3.8%
Paid
1.2%
Headcount Trend
Current headcount: ~123
Marketing Team
Marketing Team Size
47 (38% of company)
Median Career Experience
7 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Johnny Hughes
Chief Marketing Officer (CMO)
At the company for 3 years 5 months
Nneka Etoniru
EVP, Global Brand Strategy
At the company for 2 years 4 months
Keyshawna Johnson
Head of Retention Marketing
At the company for 3 years 6 months
Dianna Gatto
Senior Director of Digital Marketing
At the company for 3 years 4 months
