Director, Talent Marketing (Sports & Athletes) at Authentic Brands Group | New York, USA | $125K/yr – $140K/yr

Authentic Brands Group

Director, Talent Marketing (Sports & Athletes)

New York, USA (On-site)

$125K/yr – $140K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive athlete-driven marketing for Authentic Brands Group, shaping campaigns, content, and partnerships across regions.

Own end-to-end athlete talent marketing across paid, owned, and earned channels.
Must-have: 7–10+ years in marketing or sports/influencer marketing with integrated campaigns.
Standout: Global scale collaboration with regional teams and measurable impact.

Job Description

{"responsibilities":"

Responsibilities

Lead athlete-driven marketing strategies across ABG’s portfolio, aligning talent to seasonal campaigns, product launches, and key cultural moments
Translate brand objectives into integrated marketing plans powered by athlete talent
Develop campaign frameworks that drive full-funnel impact—from awareness to conversion
Oversee the development of athlete-led content across campaigns, including shoots, social content, and brand storytelling
Partner with creative and brand teams to shape narratives that resonate culturally and elevate brand positioning
Ensure all talent content is optimized for performance across platforms (social, digital, retail, ecomm)
Lead execution of athlete marketing campaigns across paid, owned, and earned channels
Partner with paid media, social, and PR teams to maximize reach, engagement, and conversion
Ensure seamless integration of athlete talent into broader marketing ecosystems (retail moments, events, brand activations)
Identify and recommend athletes who align with brand positioning, audience targets, and campaign objectives

","requirements":"

Requirements

7–10+ years of experience in marketing, talent marketing, sports marketing, or influencer marketing
Proven experience developing and executing integrated marketing campaigns
Strong understanding of how talent (athletes/celebrities/influencers) drives brand marketing and consumer engagement
Experience working across content, social, PR, and paid media channels
Strong analytical mindset with the ability to tie marketing efforts to business outcomes
Experience leading cross-functional initiatives and influencing senior stakeholders
Excellent communication, leadership, and presentation skills
Passion for sports, culture, and modern marketing

Authentic Brands Group

2.8 Glassdoor

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 460,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.For more information, visit authentic.com.***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***

Founded in 2010

New York, New York, USA

639 employees (225 in marketing)

corporate.authentic.com

44% recommend to a friend

39% CEO approval