Responsibilities

• Service Line Marketing: Deeply partner with service lines to build integrated marketing campaigns that deliver their acquisition and awareness goals.
• Hospital & Network Partnerships: Lead and execute marketing strategy for external hospital affiliations and joint-venture network partnerships to expand regional influence and care access. Lead relationships with critical external partners, develop integrated plans and multiyear roadmaps to deliver partnership objectives.
• Reputation & System Influence: Lead strategic visibility and reputational initiatives, including specialized marketing campaigns for U.S. News & World Report hospital rankings, regional brand awareness, and thought-leadership platforms.
• Omnichannel Growth Campaigns: Lead cross-functional teams to build integrated, data-driven marketing campaigns spanning digital advertising, paid social, email/CRM, webinars, direct mail, sponsorships, and high-impact events to drive consumer engagement and appointment conversion.
• Content & Narrative Development: Oversee the development of compelling marketing content and clinical storytelling that reinforces UCM’s reputation for medical discovery, complex care, and health equity.
• Dashboards & OKRs: Partner with performance marketing and marketing ops to establish robust KPI/OKR tracking, developing institutional and service-line dashboards that benchmark performance against prior years and fiscal targets.
• Budget Optimization: Manage entity, community, and system marketing budgets to maximize ROI across paid media, production, and agency spend.
• Agency & Vendor Management: Lead agency partners and third-party vendors, enforcing performance standards, continuous optimization, and brand fidelity across all deliverables.
• Marketing Automation & Enablement: Harness enterprise CRM and sales enablement platforms (including Salesforce Marketing Cloud) to map patient journeys, nurture leads, deliver personalized communications, and boost retention.

Requirements

• Bachelor’s degree in Marketing or Business required. Master’s degree preferred.
• 8+ years of progressive, results-driven marketing leadership within a complex hospital system, academic medical center, or healthcare enterprise.
• Demonstrated experience building, coaching, and managing cross-functional teams and external agency partners in matrixed environments .
• Proven ability to partner with and influence partners, hospital administrators, physician leaders, and C-suite executives, successfully translating clinical strategies into marketing roadmaps.
• Expertise across both B2B provider referral marketing and direct-to-consumer digital acquisition.
• Strong relationship builder and communicator with exceptional communication and leadership skills and a track record of influencing senior leaders and managing external partners.
• Strong proficiency in interpreting data, building business cases with data, utilizing CRM/marketing automation tools (e.g., Salesforce Marketing Cloud), and managing performance via OKRs.
• Bold, creative, courageous, and innovative mindset who is able to inspire and motivate others; well-versed in operating in a very competitive marketplace.
• Experience building effective marketing organizations and managing teams across a highly complex healthcare or hospital organization with numerous service lines.
• Experience partnering tightly with physician leaders and service line executives to translate business strategy into integrated marketing plans.