Executive Director of Communications and Marketing

Largo, MD (Unknown)

$111K/yr – $119K/yrDirector/Executive7+ years expFull time

Posted 8 days ago

Job Summary

Own and lead the library system\'s communications, brand management, media relations, and government‑relations efforts, while directing a small team and coordinating advocacy, community engagement, and strategic messaging.

  • Oversees marketing, public relations, digital strategy, and social media.
  • Steers government relations, advocacy, and stakeholder engagement.

Job Description

Responsibilities

  • Lead the library system’s marketing, public relations, communications, digital strategy, and social media efforts.
  • Maintain a strong and recognizable library brand and establish standards for internal and external communications.
  • Serve as the library’s primary spokesperson and manage media relations.
  • Write, edit, and oversee news releases, announcements, publications, signage, displays, website content, and other print and digital communications.
  • Oversee promotional materials, graphics, publications, website, intranet, and communications supporting library programs and services.
  • Develop and implement the library’s government relations and advocacy strategy in collaboration with the Library Director, Executive Team, and Board of Trustees.
  • Build and maintain relationships with elected officials, government agencies, legislative staff, community partners, media representatives, and other stakeholders.
  • Monitor legislation, public policy, and funding opportunities that may affect the library and advise leadership on potential impacts.
  • Coordinate the library’s legislative agenda, including budget advocacy, testimony, position statements, and other advocacy materials.
  • Represent the library at government meetings, legislative hearings, community forums, and stakeholder events.

Requirements

  • Bachelor’s degree in public relations, public administration, marketing, communications, or a related field.
  • Seven years of related professional experience required; library experience preferred.
  • Five years of supervisory experience required.
  • Knowledge of marketing, communications, digital communications, public relations, media relations, branding, website and social media management, and emerging communications technologies.
  • Knowledge of government relations, legislative processes, advocacy, and public policy.
  • Knowledge of library programming, community relations, and virtual and online services.
  • Strong strategic thinking and project management skills.
  • Excellent written, verbal, presentation, and public speaking skills.
  • Strong research, analytical, problem-solving, and organizational skills.
  • Ability to manage multiple priorities, projects, and deadlines.

Benefits

  • We offer a comprehensive benefits package, including paid holidays, annual, personal, and sick leave; medical, dental, vision, and prescription coverage; retirement benefits; professional development opportunities; and more!
Prince George's County Memorial Library System logo

Prince George's County Memorial Library System

3.4 Glassdoor

We provide a collaborative foundation within the community for all Prince Georgians to create the world they want to see.

Founded in 1946
Upper Marlboro, Maryland, USA
235 employees
1% recommend to a friend

Salaries

Posted range

$111K/yr – $119K/yr

Taken straight from the job posting.

See all Prince George's County Memorial Library System salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
122.2K
Traffic Source Mix
Search
34.5%
Direct
54.8%
Referral
4.6%
Social
2.1%
Paid
0.6%

Headcount Trend

Current headcount: ~235
Prince George's County Memorial Library System logo

Executive Director of Communications and Marketing

Prince George's County Memorial Library System · Largo, MD · Unknown