Responsibilities

• Develop and execute a multi-year marketing and communications strategy aligned to the College of Business’s strategic plan, enrollment targets, fundraising goals, and reputation management initiatives.
• Advise senior leadership on branding, positioning, messaging, and communications opportunities, ensuring alignment with university brand standards and priorities.
• Lead brand management to strengthen and differentiate the College of Business’s identity regionally, nationally, and globally.
• Oversee marketing campaigns supporting undergraduate, graduate, and executive education programs, including recruitment, retention, and student success initiatives.
• Direct market research, audience segmentation, and competitive analysis to inform strategy and investment decisions.
• Oversee internal and external communications, including websites, email marketing, social media, print materials, digital content, and advertising.
• Coordinate media relations strategy with University Communications for storytelling, rankings submissions, awards, and faculty expertise promotion.
• Develop crisis and issues communication plans for the college:
• Guide digital strategy across web, social media, and emerging platforms with consistent, compelling storytelling about faculty research, student achievements, alumni impact, and partnerships.
• Oversee analytics and reporting to measure effectiveness and ROI of marketing and communications efforts.
• Lead, develop, and mentor a professional marketing and communications team, including goal setting, performance management, and professional development.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, business, or a related field.
• Minimum of 7–10 years of progressive leadership experience in marketing and communications, preferably in higher education or mission-driven environments.
• Demonstrated experience developing and executing integrated marketing and communications strategies.
• Proven leadership and people management experience, including budget oversight.
• Strong writing, editing, storytelling, and presentation skills.
• Experience managing digital platforms, analytics, and vendors/agencies.

Preferred

• Master’s degree in marketing, communications, business administration, or related field.
• Experience in a College of Business or research university setting.
• Familiarity with enrollment marketing, advancement communications, and alumni engagement.
• Knowledge of accreditation, rankings, and reputational initiatives in business education (e.g., AACSB).

Benefits

• Health, dental, vision, life insurance
• Retirement plan
• Paid time off
• Tuition waivers for employees and dependents