Responsibilities

• Support the Strategy and Planning lead on the client’s business and oversee all campaigns and account deliverables
• Execute high-level strategy and holistic media plan development, implementation, and reporting
• Identify key consumer insights based on client brief, market landscape, and customer behaviors and preferences
• Create compelling strategic narratives and recommendations using a wide range of data sources and research material
• Supervise staff on strategy and account planning tasks, including delegating responsibilities, checking work for accuracy, and supporting performance management
• Train the team to create best-in-class strategies, aligned to core planning principles and client objectives
• Maintain an in-depth knowledge of the client business and category
• Participate in special projects involving cross-department team development
• Participate in new business efforts, including the development of new business opportunities and pitches, as needed

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or a related field
• 8+ years of experience in media planning
• 4+ years of experience managing junior staff
• Marketing/advertising agency experience highly preferred
• Computer skills/software knowledge: Microsoft Suite, Nielsen Suite, MediaRadar, flowchart software, R/F and optimization software, social tracking tools, comScore, Prisma, Mbox, MRI/GfK, and GWI
• Experience with consumer, technology, and research tools
• Account and campaign planning experience
• Experience maintaining account documentation, including flowcharts, tactical plans, and budget documents
• Experience leading end-to-end planning for campaigns across multiple channels
• Detail-oriented, with proven ability to thrive in a fast-paced environment
• Proven senior client-facing experience
• Excellent written and verbal communication skills
• Proven experience successfully presenting plans and POVs to clients and influencing senior-level decisions
• Experience receiving, interrogating, and questioning briefs and plans
• Experience working with clients and teams on plan feedback and delivering updates that support the brand

Nice to Have

• Luxury, publisher print/digital media, and OOH media experience are a plus
• Experience injecting new ideas and innovation into strategy and planning assignments
• Experience implementing leading industry developments in media plans
• Skilled at coaching teams on new processes and techniques for planning
• Skilled at delivering innovation
• Proven senior client-facing experience

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.