Director, Strategy

New York City, NY (On-site)

$107K/yr – $171K/yrDirector/Executive5+ years expFull time

Posted 11 hrs ago

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Job Summary

Own and shape the brand and experience strategy for client engagements, translating strategy into journeys, guiding go-to-market decisions, and mentoring the team.

Define and lead brand & experience strategy across integrated programs
Collaborate across Creative, Media, Data, and Tech to drive activation
Support senior client stakeholders with strategic workshops and thought leadership

Job Description

Responsibilities

Direct development of strategic imperatives, critical success factors, brand positioning, value propositions, messaging frameworks, and brand architecture.
Champion the impact of brand building for the clients – reinforcing CoLab’s role as a commercial partner and ensuring proactive strategic support to clients.
Define and guide integrated brand and experience strategy, ensuring alignment between brand intent, customer needs, and business objectives.
Translate brand strategy into experience principles, journeys, and omnichannel engagement frameworks that guide execution.
Serve as day to day strategist to clients, shaping go-to-market direction and facilitating key strategic decisions.
Partner with Creative, Media, Data, and Technology leadership to ensure brand and experience strategy inform execution from concept through activation.
Ensure consistency and stewardship of brand meaning, tone, and expression across experiences, touchpoints, and engagement moments.
Contribute and potentially lead high-stakes presentations, workshops, and working sessions with senior client stakeholders.
Contribute to agency thought-leadership and big ideas thinking
Mentor and develop strategy talent, setting standards for strategic rigor, clarity, and integrated brand + CX thinking.

Requirements

5+ years of experience in brand strategy, experience strategy, or integrated planning.
Demonstrated ability to lead positioning, messaging, and experience strategy for complex brands.
Strong leadership, facilitation, and storytelling skills; comfort influencing senior stakeholders.
Strong desire to work within a healthcare agency culture where creativity is viewed as everyone’s responsibility.

Preferred

Deep experience in healthcare or regulated categories is required or strongly preferred and a strong desire to break the mold of traditional pharma advertising
Curiosity and adaptability in applying AI to improve workflows

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Health

Publicis Health is the health and wellness vertical of Publicis Groupe, the most-established communications holding company in the world. We are a growing network of 11 brands with 40+ agencies worldwide and a population of 3,000+. At Publicis Health, we are uniquely positioned to make an impact through the work that we do in in healthcare marketing and communications, and health isn’t just what we do – it’s who we are. We believe healthcare marketing is an essential part of healthcare. When you work with us, you join a tight-knit community of award-winning creative directors and clinical trial designers, accomplished data-scientists and media specialists, behavioral science innovators and analytics practitioners; all united around one purpose—to create a world where people are equipped and motivated to take control of their health and well-being. We share a passion for the life-changing work healthcare industries create, and we believe that together we can move people toward the products and services that will change their lives for the better. Our beliefs and purpose inspire how we take care of our people—prioritizing your health and well-being across every stage of your personal and professional life.

Founded in 1998

New York, New York, USA

3K employees (988 in marketing)

www.publicishealth.com