Director of Strategy

Responsibilities

• Strategic Leadership & Roadmap
• - Own the strategic direction and roadmap for assigned client relationships, translating business objectives, challenges, and growth priorities into actionable strategies.
• - Develop integrated strategic roadmaps that establish priorities, initiatives, performance expectations, and measures of success.
• - Translate performance data into actionable insights and recommendations for clients and cross-functional teams.
• - Maintain visibility into execution and performance against the strategic roadmap, identifying gaps and driving appropriate adjustments.
• - Use market intelligence, audience insights, competitive analysis, client data, and performance trends to continuously evaluate and evolve strategic direction.
• - Strategy is effectively translated into cross-functional execution and continuously optimized based on results.
• - Develop a strong understanding of each client's business model, customer journey, competitive environment, growth objectives, and key performance drivers.
• - Ensure strategic recommendations are executable, appropriately scoped, measurable, and supported by the resources necessary for successful implementation.
• - Partner with the General Manager on Tier 1 and Tier 2 accounts and Account Managers on Tier 3, Tier 4 and Tier 5 accounts to maintain strategic alignment and performance.

Requirements

• 10+ years of progressive experience in strategy, integrated marketing, digital marketing, communications, advertising, or a related agency environment.
• Bachelor's degree in Business Administration, Marketing, Communications, or a related field required; advanced degree preferred.
• Demonstrated experience developing and implementing integrated strategic roadmaps tied to measurable business objectives.
• Strong understanding of digital marketing metrics, lead generation, conversion performance, customer journeys, and performance measurement.
• Demonstrated ability to analyze complex performance data and translate insights into strategic recommendations and executable plans.
• Experience establishing KPIs and measurement frameworks tied to business outcomes.
• Demonstrated experience supporting client retention, renewals, account growth, and scope expansion.
• Strong understanding of integrated marketing and communications and how multiple channels work together to drive business results.
• Demonstrated ability to lead cross-functional teams through strategic direction, influence, and accountability.
• Strong analytical thinking, business judgment, problem-solving, presentation, and executive communication skills.

Benefits

• Mainland's benefits package, which may include: Medical, dental and vision insurance. Paid time off and paid holidaysRetirement benefits, if applicable
• Additional company-sponsored benefits and programs available to eligible employees.Specific eligibility, coverage and benefit details will be provided during the hiring process and are subject to the terms of the applicable plans and policies.