Director, Strategy & Insights

Responsibilities

• Lead the development of integrated media and communications strategy for key client businesses, translating marketing objectives into clear strategic choices, audience priorities, channel roles, and measurement frameworks.
• Turn complex research and data into a focused story about the client's growth opportunity, including consumer motivations, category dynamics, cultural context, competitive behavior, and media implications.
• Serve as a trusted strategic partner to senior client stakeholders, bringing a proactive point of view and connecting recommendations to brand and business outcomes.
• Design and facilitate strategy workshops, briefings, and working sessions that align cross-functional teams around a shared problem, insight, and strategic platform.
• Partner closely with Communications Planning, Analytics, Research, Investment, Creative, Data, and Activation teams to ensure strategy is actionable and consistently expressed throughout the plan.
• Develop audience frameworks and segmentation approaches using available research, first-party data, platform intelligence, and syndicated tools.
• Establish learning agendas and measurement approaches with Analytics partners, ensuring hypotheses, KPIs, and optimization signals are defined before activation.
• Bring together qualitative and quantitative evidence to identify shifts in culture, consumer behavior, technology, and media that create new opportunities for clients.
• Lead strategic contributions to new business pitches, annual planning, major campaign development, and highpriority client presentations.
• Raise the quality of strategic output by creating useful frameworks, improving briefs, challenging assumptions, and establishing clear standards for evidence and storytelling.

Requirements

• 8+ years of experience in media strategy, communications planning, consumer insights, brand strategy, management consulting, or a related discipline, including experience leading complex client assignments.
• Demonstrated ability to connect consumer and cultural insight to media strategy and measurable business outcomes.
• Strong command of qualitative and quantitative research methods, with the judgment to assess evidence quality and synthesize findings into an actionable point of view.
• Experience using syndicated and digital intelligence tools such as MRI-Simmons, YouGov, GWI, Comscore, Nielsen, Kantar, Pathmatics, social listening platforms, or comparable sources.
• Ability to partner with analytics teams on audience development, learning agendas, KPI design, experimentation, and campaign measurement.
• Exceptional storytelling and presentation skills, including the ability to make complex ideas clear, persuasive, and relevant to senior executives.
• Proven success leading cross-functional teams and influencing stakeholders without relying on formal authority.
• A collaborative, curious, and inclusive leadership style, with a record of coaching and developing high-performing talent.
• Strong organization and commercial judgment, with the ability to prioritize across multiple workstreams and deliver high-quality work under deadlines.
• Bachelor's degree or equivalent practical experience in marketing, communications, business, psychology, sociology, economics, data analytics, or a related field.

Preferred

• Proficiency in Microsoft PowerPoint and Excel; familiarity with data visualization, AI-enabled research, and collaborative planning tools is strongly preferred.

Benefits

• Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.