Director, Strategic Partnerships

St. Petersburg, FL (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-market franchise partnerships to align national strategy with local execution for Valpak Clipp.

  • Must-have: 7–10+ years in sales, account management, or marketing strategy with franchise experience
  • Standout: Proven ability to influence both corporate executives and field teams across multi-market initiatives

Job Description

Drive cross-market franchise partnerships to align national strategy with local execution for Valpak Clipp.

  • Own the coordination of national-to-local playbooks and brand-aligned programs.
  • Align on brand strategy, campaign priorities, and growth initiatives across franchise groups.
  • Act as a connective layer between centralized buys and local execution to unlock opportunities.
  • Support hybrid models where national agreements accelerate local participation and execution.
  • Translate corporate strategy into clear, executable programs for local markets.
  • Develop playbooks to drive consistency across franchisees or multi-location operators.
  • Align creative, messaging, offers, and targeting with brand standards.
  • Enable repeatable, scalable execution across markets.
  • Provide direction and tools to drive local success and accountability across regions.
  • Oversee coordination of creative assets, approvals, and brand compliance.

Requirements

  • 7–10+ years of experience in sales, account management, or marketing strategy.
  • Experience with franchise systems, multi-location brands, or distributed buying models preferred.
  • Proven ability to influence corporate executives and field sales teams.
  • Strong commercial acumen with a track record of revenue growth.
  • Highly organized with the ability to manage complex, multi-market initiatives.
  • Ability to operate across national, regional, and local levels simultaneously.
  • Excellent communication and cross-functional leadership skills.
Valpak logo

Valpak

Valpak is the leader in American household data, direct marketing and omnichannel media solutions for local and national businesses and brands. The nation's premier direct mailer, Valpak is trusted by 34,000 businesses to drive sales and brand awareness through easy-to-measure, results-oriented direct marketing and digital advertising solutions that work. Its deep data insights into American households allow Valpak to segment and target consumers and neighborhoods to maximize ROI for advertisers and deliver the highest levels of transparency and accountability. For decades, Valpak has helped consumers save, businesses grow and neighborhoods thrive. Its network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across the U.S. Each month, its Blue Envelope of savings mails to 41 million demographically targeted households in 42 states.Call Valpak at 888-582-1842 or visit us at www.valpak.com/advertise.

Founded in 1968
St. Petersburg, Florida, USA
1.5K employees (436 in marketing)

Traffic Signals

Monthly Visitors
899.9K
Monthly Google Ads Budget
$67.5K
Traffic Source Mix
Search
14.9%
Direct
69.1%
Referral
14.6%
Social
0.8%
Paid
0.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
391 (25% of company)