Marketing Assistant
Torentify
USA (Remote)
$49K/yr - $56K/yr (Est.)In-houseFull-timeEntry level2+ years exp.
2 hrs ago
Director of Strategic Marketing
Muncie, IN (Hybrid)
Salary Not AvailableDirector/Executive10+ years expFull time
Posted 6 months ago
Job Summary
Drive Townsend’s brand and growth by owning market positioning, demand, and industry leadership in utilities and infrastructure.
- Own brand strategy, messaging, and integrated campaigns across markets and acquisitions
- Must-have: 10+ years in strategic marketing or brand leadership with growth-scale experience
- Standout: Translate market insights into revenue and ROI via scalable processes
Job Description
Responsibilities
- Define and elevate Townsend’s brand across all markets and subsidiaries
- Establish a clear, differentiated value proposition for utilities, co-ops, pipeline operators, and DOTs
- Ensure consistency in messaging across regions while allowing for local market nuance
- Lead brand integration efforts across acquisitions while preserving operational strengths
- Partner with Sales and Operations to support key pursuits, bids, and customer expansion
- Translate market insights into actionable strategies that drive revenue and margin
- Develop targeted campaigns that position Townsend as the partner of choice in priority markets
- Support geographic expansion and entry into new customer segments
- Build a deep understanding of customer needs, procurement dynamics, and the competitive landscape
- Identify trends across infrastructure sectors and translate them into strategic positioning
Requirements
- High School Diploma or equivalent
- 10+ years of experience in strategic marketing, brand leadership, or commercial strategy
- Experience in infrastructure, utilities, industrial services, or a related field preferred
- Proven ability to translate business strategy into market positioning and growth initiatives
- Strong executive presence with the ability to influence across functions
- Experience building or scaling marketing capabilities in a growth-oriented environment
- Data-driven mindset with a focus on measurable outcomes
Preferred
- Experience with multi-market or cross-regional branding
- Prior experience supporting large multi-year bids or complex procurement processes
The Townsend Company, LLC
Townsend provides a wide range of services, expertise, and innovative technology to its core markets - vegetation management, line clearance and electric utility line construction. Townsend Tree Service is the company's largest business unit, operating in 30 states and providing vegetation management and storm restoration services for electric utilities. NG Gilbert is another business unit providing vegetation management as well as line construction and storm restoration services for electric utilities. Row-Care is the corporation's business unit providing vegetation management services to the pipeline market. Other business units include Kelley Electric, an in-plant electrical contractor who also provides custom control panels and process automation systems for motor manufacturers, cotton gins and other processing industries.
Links
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