Director, Strategic Marketing

Responsibilities

• Own the Transceiver Business Unit's three- to five-year strategic outlook, including market opportunities, technology transitions, market inflection points, and disruptive threats.
• Translate strategic insights into clear recommendations for corporate strategy, portfolio direction, R&D priorities, capital allocation, and executive decision-making.
• Develop strategic scenarios and business cases that support investment decisions, portfolio choices, and long-range growth and profitability objectives.
• Partner with business and functional leaders to establish measurable strategic priorities, milestones, and governance mechanisms, and track progress against them.
• Lead market intelligence and strategic analysis, including market sizing, segmentation, competitive assessment, customer needs, and technology adoption forecasting.
• Monitor hyperscalers, neoclouds, systems companies, network equipment manufacturers, switch and ASIC vendors, suppliers, startups, and other ecosystem participants.
• Identify changes in network architectures, standards, customer requirements, supply chains, and competitive positioning that may affect Coherent's growth opportunities.
• Create concise, fact-based analyses and executive-level recommendations for leadership reviews, planning processes, and customer engagements.
• Monitor startups, emerging competitors, adjacent technologies, and potential strategic partners; evaluate acquisition, investment, partnership, licensing, and other opportunities.
• Prepare fact-based assessments of strategic fit, market potential, technical differentiation, execution risk, and expected business impact.

Requirements

• BA or BS in Engineering, Business, Marketing, Economics, or a related field required.
• 10+ years of experience in strategic marketing, product management, business strategy, technology strategy, or related leadership roles in optical communications, networking, semiconductors, or a related industry.
• Demonstrated experience developing and executing long-range market, technology, or portfolio strategies in a complex B2B technology environment.
• Strong understanding of data center and optical networking architectures, high-speed optical communications, and relevant customer and supplier ecosystems.
• Proven ability to conduct market and competitive analysis and convert findings into clear strategic recommendations and business actions.
• Experience working with hyperscalers, neoclouds, systems companies, network equipment manufacturers, switch or ASIC vendors, industry consortia, or standards organizations preferred.

Preferred

• MBA or advanced technical degree strongly preferred
• Experience working with hyperscalers, neoclouds, systems companies, network equipment manufacturers, switch or ASIC vendors, industry consortia, or standards organizations preferred.