Director Strategic Marketing (Aesthetic Med Device) (Irvine CA) at Bausch Health Companies Inc. | Irvine, CA | $200K/yr – $278K/yr

Director Strategic Marketing (Aesthetic Med Device) (Irvine CA)

Irvine, CA (On-site)

$200K/yr – $278K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

Job Summary

Own global brand strategy and launch readiness for Solta’s med tech portfolio, coordinating scientific messaging, regulatory alignment, and regional adoption to accelerate product introductions.

Global brand framework and messaging owned across products and campaigns
Lead regional launch planning and readiness reviews tied to product and brand strategy
Governance on marketing programs, budgets, and compliant science-based messaging

Job Description

Own the direction, brand strategy, and messaging frameworks for Solta’s brands to convey the value of the products, maintain differentiation, in both existing and new segments
Develop the visual identity and brand strategy for new products in development and line extensions to ensure alignment to overall brand and product strategy, working in conjunction with Product Management, Global Professional Affairs and HCP Education Strategy, Cross Functional partners, and Regional Marketing teams
Partner with local and regional marketing teams to align and adapt global messaging to ensure global adoption
Work closely with Medical Affairs, Clinical Development (as needed), Legal, Regulatory, and Regional marketing teams to ensure scientific rigor, compliance, and seamless commercialization
Develop long-term and new product brand strategies, including market landscape analysis, competitive positioning, and defining value proposition and messaging
Drive launch readiness process for new product introductions and regional expansions, leading and planning launch readiness reviews, acting as a thought partner or driver of regional launch plan development, and ensure launch plans are aligned to global product, brand, and regional business objectives
Implement project management governance to ensure efficiency and excellence in marketing initiatives, global brand strategy, alignment to global brand guidelines, and commercialization readiness for new products, line extensions, and other new product introduction activities that drive revenue and growth
Oversee the creation of high-quality marketing materials, ensuring all messaging is supported by robust scientific messaging
Direct and develop global HCP campaign development and deployment
Collaborate with external agencies and manage budgets effectively and compliantly

Bausch Health Companies Inc.

Bausch Health Companies Inc. (NYSE/TSX: BHC) is a global, diversified health care company that develops, manufactures and markets a range of products, primarily in gastroenterology, hepatology, neurology, dermatology, dentistry, aesthetics, international pharmaceuticals and eye health, through our controlling interest in Bausch + Lomb Corporation. Our ambition is to be a globally integrated healthcare company, trusted and valued by patients, HCPs, employees, and investors. Our global team comprises over 7,000 employees, united by our purpose to enrich people’s lives through our relentless drive to deliver better health outcomes. We develop, manufacture, and market health care products directly or indirectly in approximately 100 countries.Please see our Community Guidelines: https://www.bauschhealth.com/social-media/

Founded in 1959

Laval, Quebec, CAN

2.7K employees (122 in marketing)

www.bauschhealth.com