Director, Social Strategy (Pharma Agency) at Avalere Health | District of Columbia, USA | $120K/yr – $155K/yr

Avalere Health

Director, Social Strategy (Pharma Agency)

District of Columbia, USA (Remote)

$120K/yr – $155K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own social strategy across healthcare audiences, turning platform trends into actionable campaigns while building influencer programs and scalable social processes that coordinate across account, strategy, media, and analytics teams.

Lead cross-platform social strategy for regulated healthcare brands, translating audience behavior and platform trends into integrated campaign direction.
Build and manage influencer, KOL, and ambassador programs, partnering with strategy, media, and analytics to drive social impact.
Establish scalable social processes, frameworks, and measurement to inform future planning and client recommendations.

Job Description

Responsibilities

Lead cross-platform social strategy across patient and HCP audiences
Serve as Avalere’s subject matter expert on social engagement, platform trends, and emerging opportunities
Develop strategic recommendations for organic and paid social as part of integrated campaign planning
Identify relevant social platforms, audience behaviors, content formats, and engagement trends to inform campaign direction
Develop and lead influencer, KOL, DOL, and ambassador strategies aligned to brand and audience objectives
Recruit, evaluate, and manage KOLs, DOLs, patient ambassadors, and creator/influencer partners for social engagement initiatives
Partner with Account, Strategy, Media, Analytics, and external vendors to align social strategy with campaign objectives
Present social recommendations, strategic POVs, and platform opportunities to internal stakeholders and clients
Translate social insights and performance trends into actionable recommendations and future planning considerations
Drive social-first thinking across campaign ideation, planning, optimization, and innovation

Requirements

8–10+ years of experience in social strategy, digital marketing, integrated media strategy, or social media planning
Experience developing cross-platform social strategies for brands, ideally within healthcare, pharmaceutical, or other regulated industries
Strong understanding of organic and paid social ecosystems, platform trends, content formats, and audience engagement behaviors
Experience developing or managing influencer, ambassador, KOL, or DOL programs
Experience advising clients and presenting strategic recommendations in client-facing settings
Ability to translate social opportunities, performance insights, and audience behavior into clear strategic direction
Experience working collaboratively across account, strategy, media, analytics, and vendor teams
Proven balance of strategic leadership with hands-on execution
Experience with social engagement, platform trends, and emerging opportunities

Preferred

Familiarity with healthcare and pharmaceutical marketing dynamics is preferred
Experience developing cross-platform social strategies for brands, ideally within healthcare, pharmaceutical, or other regulated industries

Benefits

401K plan with an employer match contribution up to 4% (immediately vested)
life insurance
disability coverage
medical, dental, and vision plans
flexible working arrangements, including hybrid and remote work
option to work from anywhere across the globe two weeks each year
20 vacation days plus one personal well-being day
9 public holidays
gifted end-of-year holidays
early Summer Friday finish in June, July, and August
access to employee assistance program
personalized health support
on-demand training
global mobility opportunities across the business

Avalere Health

3.5 Glassdoor

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health – at pace and at scale. We are united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition.We are powered by our unique and proprietary model, SenseMaking. Combining strategic tools and human ingenuity, SenseMaking allows us to transform limitations into pathways, obstacles into possibilities, and intricacy into action. Our talented, diverse, and passionate team – known as SenseMakers – strive each day to make EVERY PATIENT POSSIBLE.

London, England, GBR

1.3K employees (366 in marketing)

avalerehealth.com

65% recommend to a friend

68% CEO approval