Director, Social Media

Responsibilities

• Develop and lead an integrated social media strategy that supports organizational priorities, strengthens brand affinity, and increases audience engagement.
• Guide platform-specific storytelling across social media (Instagram, Tik Tok, X, YouTube).
• Lead the planning and execution of social coverage for home and away games, live events, organizational announcements, and other key moments across all brands.
• Oversee the development of timely, compelling, and culturally relevant content while maintaining brand voice, editorial standards, and platform best practices.
• Manage the integration of marketing campaigns and corporate partnerships across social platforms, including ideation, planning, activation, and performance reporting.
• Develop and oversee paid social media, creator, and influencer strategies that support audience growth and organizational objectives.
• Establish performance goals and use audience insights, social listening, and analytics to evaluate results, identify opportunities, and continually improve content and engagement strategies.
• Monitor emerging platforms, technologies, audience behaviors, and cultural trends, recommending thoughtful and innovative ways to enhance the digital fan experience.
• Lead community engagement practices, including audience interaction, reputation management, and the appropriate escalation of sensitive or high-impact issues.
• Recruit, lead, coach, and develop a high-performing social media team. Establish clear priorities, encourage collaboration, and create opportunities for professional growth.

Requirements

• At least 8 years of relevant experience in social media, digital content, journalism, communications, broadcasting, video production, or a related field.
• At least 5 years of experience managing and developing team members, establishing priorities, and delivering results in a fast-paced environment.
• Significant experience leading social media strategy and multimedia storytelling for a prominent consumer, sports, entertainment, or global brand.
• Demonstrated experience managing brand accounts across major social platforms, with the ability to evaluate and adopt emerging platforms based on audience and business needs.
• Strong understanding of content strategy, community engagement, paid social media, creator partnerships, platform optimization, and digital performance measurement.
• Proven ability to translate cultural and industry trends into relevant, brand-appropriate content and fan experiences.
• Excellent writing, editing, verbal communication, and presentation skills, with exceptional attention to detail.
• Sound judgment and the ability to make timely decisions in high-visibility, rapidly changing situations.
• Strong leadership, collaboration, responsiveness, and customer-service skills.
• Proficiency with contemporary social publishing, analytics, content management, productivity, and artificial intelligence tools.

Preferred

• Experience working in professional sports, live entertainment, media, or another real-time content environment.
• Familiarity with the NBA, Sacramento Kings, entertainment, and contemporary culture.
• Working knowledge of creative production tools such as Adobe Creative Cloud, mobile and professional camera systems, content management platforms, and sports-content distribution tools.

Benefits

• Medical, dental, and vision coverage for employees and eligible dependents
• 401(k) with company matching contributions
• Self-Directed Time Off, 11 paid holidays, and Summer Fridays
• Paid parental leave
• Company-paid life insurance and long-term disability coverage
• Employee Assistance Program and wellness resources
• Cell phone stipend
• Sacramento Kings season tickets, concert access, Team Store discounts, parking, and other exclusive team member perks