Responsibilities

• Develop and execute platform-specific growth strategies across TikTok, Instagram, YouTube, Facebook, LinkedIn, and emerging platforms.
• Build highly engaged social communities that increase brand awareness, guest loyalty, and advocacy.
• Grow engagement, reach, shares, comments, saves, and community participation; not just followers.
• Establish annual, quarterly, and monthly growth objectives for each platform.
• Personally create, edit, and publish high-quality social-first content.
• Produce engaging short-form video, photography, graphics, and storytelling content.
• Develop content calendars that balance planned campaigns with real-time opportunities.
• Continuously test new content formats and storytelling approaches.
• Monitor emerging social trends, cultural moments, creator behaviors, memes, and platform updates.
• Identify opportunities for PopStroke to participate in trends in authentic and engaging ways.

Requirements

• 5+ years of social media, digital marketing, or content leadership experience.
• 3+ years leading social strategy and audience growth for a consumer-facing brand.
• Proven track record growing highly engaged social communities.
• Experience measuring and reporting the business impact of social campaigns.
• Strong content production and video editing skills.
• Deep understanding of TikTok, Instagram, YouTube, Facebook, and emerging platforms.
• Strong understanding of platform algorithms, engagement tactics, and audience behavior.
• Excellent storyteller with strong creative instincts.
• Highly analytical and data-driven.
• Comfortable working in a fast-moving, entrepreneurial environment.

Preferred

• A player-coach who can both create exceptional content and strategically grow an audience.