Director of Social Media - Medical Aesthetics

Responsibilities

• Build the agency
• Design the operating model for an internal social media agency serving 500+ providers, including service tiers (e.g., self-serve resources, group programs, and high-touch support for top performers), intake, and prioritization
• Build and lead a team of social strategists, content creators, editors, and production resources and decide which capabilities to hire in-house versus source from contractors
• Set the agency's budget, goals, and roadmap, and report on performance to leadership
• Enable providers at scale
• Lead team in the creation of playbooks, content calendars, templates, caption and hook libraries, and brand-approved asset libraries providers can use on their own accounts
• Develop training and coaching programs covering content creation, on-camera presence, platform best practices, and patient engagement
• Organize content production, including in-clinic shoots, before-and-after photography standards, and video, so providers have a steady supply of high-quality content
• Identify and invest in high-potential providers and build a bench of provider creators
• Translate provider content into brand and paid opportunities

Requirements

• 5+ years of experience in social media marketing, including leading social strategy for a consumer brand; experience in beauty, aesthetics, wellness, or healthcare preferred
• Proven people management experience, with a track record of leading, coaching, and developing high-performing teams
• Deep expertise across Instagram, TikTok, and YouTube, with a strong understanding of platform algorithms, formats, and best practices
• Proven track record of building content strategies and editorial calendars that drive brand awareness, engagement, and community growth
• Strong analytical skills, with hands-on experience in social analytics, reporting, and social listening tools (e.g., Sprout Social, Archive)
• Ability to set long-term vision and dive into the details to support the team in execution
• Excellent communication and collaboration skills; proven ability to influence cross-functional partners and present to senior leaders
• Deep curiosity and a passion for staying current on social trends, culture, and changing platform dynamics
• Bachelor’s degree required

Benefits

• We offer a competitive benefits package which includes generous employee discounts, Friends & Family discounts and a beautiful working environment with a stellar team. We also offer paid holidays and a 401k plan with a company match program. For full- time employees (24 + hours/week) we offer Medical, Vision, and Dental insurance.