Responsibilities

• Setting the strategy and creative vision for our most important social campaigns, organic and paid, across every platform in the US business.
• Building culture-led campaigns and always-on activations that earn mass attention, not just impressions.
• Defining our creator strategy alongside our PR and Media teams, leading with genuine fans of the brand and building an always-on creator collective.
• Measuring what matters: analyzing KPIs, translating data into insight, and optimizing to grow brand affinity over time.
• Partnering with world-class creative and media agencies to take big swings and land them.
• And most importantly, collaborating daily with our internal influencer, Brian from Legal, easily the highlight of your day (not a joke).

Requirements

• You KNOW social media. (Yes, we’ve said it three times now. That’s how important it is.)
• You value long-term community building over shock value.
• You believe in the power of creators and in building a collaborative space to share the pen with them.
• You have deep expertise across social platforms, both paid and organic.
• You have a proven track record collaborating with cross-functional partners, including Legal, because you know there’s no good social without it. (Still with us, Brian?)

Benefits

• Additional Information: Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance; a 401(k) plan; adoption assistance program; educational assistance program; flexible ways of working; and time off policies (including sick leave, parental leave, and vacation/PTO). McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com . Reasonable accommodations will be determined on a case-by-case basis. McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Nothing in this job posting or description should be construed as an offer or guarantee of employment.