Responsibilities

• Define and lead strategic vision for social media and influencer marketing across major accounts and priority initiatives
• Ensure social and influencer strategies are integrated seamlessly within broader brand, commercial, PR, and communications frameworks
• Provide executive-level client counsel on platform evolution, regulatory landscape shifts, influencer engagement models, measurement innovation, and digital transformation
• Oversee development of scalable content and influencer engagement frameworks that can be applied across brands and divisions
• Drive measurement sophistication by partnering with analytics teams to evolve KPIs, ROI modeling, and performance reporting approaches
• Collaborate with senior leadership across Marketing & Innovation and other divisions to ensure alignment and integration of social and influencer programs
• Identify revenue growth opportunities within existing accounts and contribute to expansion planning
• Play a leadership role in new business development, including strategic positioning, pitch participation, and capability storytelling
• Lead and develop Associate Directors and broader team members, setting performance expectations and fostering a culture of innovation and accountability
• Establish and institutionalize best practices, tools, and processes that elevate the Social Media & Influencer Marketing division

Requirements

• Bachelor’s degree in communications, marketing, public relations, or related field
• 10+ years of relevant agency or in-house experience
• Extensive experience leading integrated social media and influencer marketing programs within complex, regulated environments
• Deep expertise in healthcare/pharma compliance considerations and risk management
• Strong executive presence and ability to counsel senior client stakeholders
• Proven ability to drive business growth and expand account relationships
• Advanced leadership skills with demonstrated success managing senior-level talent
• Strategic mindset with strong commercial acumen
• Ability to balance long-term vision with operational excellence
• Entrepreneurial spirit, passion for innovation, and commitment to delivering measurable results

Nice-to-have

Other