Director of Social Media and Digital Marketing

Responsibilities

• Strategy Development: Create and execute social media strategies aligned with the company's overall marketing objectives. Develop comprehensive plans to enhance brand visibility, engagement, and conversions across various social media platforms.
• Content Creation: Create engaging, high-quality, and relevant content tailored to different social media platforms. This includes written posts, visuals, short videos, and other multimedia formats to effectively communicate the brand's message and promote products or services.
• Community Management: Build and nurture a strong online community by actively engaging with followers, answering queries, and moderating conversations. Foster positive relationships with customers, influencers, and brand advocates to enhance brand loyalty and advocacy.
• Social Media Advertising: Plan and implement paid social media advertising campaigns to drive targeted traffic, increase reach, and generate leads. Monitor ad performance, optimize campaigns, and provide regular reports on key metrics to demonstrate ROI.
• Analytics and Reporting: Monitor social media platforms, track key performance indicators (KPIs), and analyze data to assess campaign effectiveness and identify areas for improvement. Provide regular reports and actionable insights to inform decision- making and optimize future social media initiatives.

Requirements

• Bachelor’s degree in marketing, Communications, or a related field (or equivalent practical experience).
• Deep understanding of social media platforms (such as Facebook, Instagram, Twitter, LinkedIn, TikTok) and their respective best practices.
• Proficient in social media management and analytics tools (Google Analytics) to track performance, and measure results.
• Excellent written and verbal communication skills
• Creative mindset with the ability to generate innovative ideas for content and campaigns.
• Strong analytical and problem-solving skills, with the ability to interpret data, draw insights, and make data-driven decisions.
• Genuine interest and passion in food and desire to create delicious content!

Preferred

• Basic graphic design and video editing skills are advantageous.