Director, Social Media Design

Responsibilities

• Design and produce original content — from concept to published post — across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms (both static and video)
• Film original content, including on-camera and behind-the-scenes video, both self-shot and on location
• Edit video into polished, platform-native content optimized for each channel's format and audience
• Monitor social and cultural trends daily, identifying which moments are right for the brand to enter — and which aren't
• Pull, track, and interpret performance data to inform what content to create, continue, or retire
• Partner with the Managing Director of Social Media to execute channel strategy and hit growth and engagement goals
• Maintain a consistent publishing cadence and own the day-to-day content calendar
• Write scroll-stopping copy and captions in a platform-native, brand-aligned voice
• Engage with the community — responding to comments, sparking conversation, and building audience relationships
• Manage light production logistics: sourcing talent or corps members to feature, scheduling shoots, and organizing footage

Requirements

• 4+ years creating social content, with a portfolio or reel of original work you've filmed and edited (show us your illustrative and design chops!)
• Hands-on video production and editing skills (e.g., CapCut, Premiere, or equivalent), shooting on both phone and camera
• Deep fluency in social platforms, formats, and what performs on each — especially short-form video
• A strong understanding of internet culture and Gen Z audiences, with the instinct to know which trends fit the brand
• Proven track record growing engagement and following on at least one channel
• Strong copywriting and storytelling instincts in a platform-native voice
• Comfort pulling and interpreting performance data to guide content decisions
• Excellent organization and the ability to manage multiple posts and deadlines in a fast-paced environment
• Comfortable both in front of and behind the camera

Preferred

• Experience being on camera as a host or creator
• Experience with community management and creator/influencer partnerships
• Personal experience as a content creator with a growing audience
• Background or passion for design work