Director of Social Media & Client Strategy

San Diego, CA (Remote)

$110K/yrDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Lead the Social Media Division's profitability and client strategy as a senior agency leader.

  • Own profitability and revenue growth for the Social Media Division.
  • Must-have: 5+ years in leadership at a marketing/creative agency.
  • Standout: Direct collaboration with the CEO on planning and growth initiatives.

Job Description

Responsibilities

  • Own profitability and revenue growth for the Social Media Division
  • Protect scopes, manage capacity, and ensure accurate time tracking
  • Identify opportunities for account expansion, upsells, and deeper client engagement
  • Partner with the CEO on division planning, forecasting, and growth initiatives
  • Leverage data and reporting to guide strategic and operational decisions
  • Spearhead business development of the Social Media Division by identifying new leads and acquiring new clients
  • Serve as the primary strategic lead and point of contact for social media clients
  • Lead client meetings, present insights, and proactively guide strategy
  • Develop a deep understanding of each client’s business goals and revenue drivers
  • Ensure a seamless, five-star onboarding and offboarding experience

Requirements

  • Applicants must be authorized to work in the United States
  • Bachelor’s degree in Marketing, Business, Design, Communications, or a related field
  • 5+ years of leadership experience within a marketing, branding, or creative agency
  • Proven experience leading client strategy and managing client relationships
  • Strong background in social media marketing and integrated marketing strategy
  • Demonstrated ability to lead teams, manage performance, and uphold high standards
  • Excellent communication, presentation, and client-facing skills
  • Strong strategic, advisor-minded leader who owns outcomes, balances creativity with business rigor, thrives in a high-trust, high-accountability environment, and confidently leads a high-performing team
  • Must be located in San Diego, CA with ability to attend in-person meetings 2-6x per month

Preferred

  • Experience working with luxury brands (real estate or medical aesthetics strongly preferred)

Benefits

  • True ownership and autonomy (this is your division)
  • Leadership that values strategy, clarity, and execution
  • High-caliber clients and meaningful work
  • A team that cares about doing things well, not just fast
  • Room to grow as the agency scales
AFMKTG logo

AFMKTG

Creative That Converts. AFMKTG specializes in end-to-end branding and marketing for Home Builders, Real Estate Developers, Hospitality, Yacht Builders, Shipyards, and Aesthetic Care Services. Offering Brand Development, Strategic Marketing Planning, Social Media Strategy, Content Creation & Management, Email Marketing, Copywriting & Blogging, Sales Training & Strategies, Web Design & Development, Consulting and more.

Founded in 2018
Carlsbad, California, USA
6 employees (4 in marketing)

Traffic Signals

Monthly Visitors
331
Traffic Source Mix
Search
23.6%
Direct
60.1%
Referral
4.9%
Social
10.3%
Paid
1.1%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
3 (50% of company)
Marketing Roles Posted (Last 30 Days)
1