Director of Social Media and Brand Ambassadors at 1st Place Spiritwear | Ohio, USA

1st Place Spiritwear

Director of Social Media and Brand Ambassadors

Ohio, USA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 5 months ago

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Job Summary

Lead a nationwide ambassador program to activate schools, families, coaches, and students into a content-driven brand engine.

Must-have: Loves creating short-form video content and can film/edit/publish themselves.
Standout: Builds a national ambassador network and leverages grassroots storytelling.
Standout: Comfortable on camera and able to produce field content.

Job Description

Lead a nationwide ambassador program to activate schools, families, coaches, and students into a content-driven brand engine.

Build and lead a nationwide ambassador program that transforms our school communities into the most authentic marketing network in education.
Activate: PTA and PTO leaders promoting school supply kits
Parents and families sharing back-to-school moments
Spirit wear customers showing their school pride
Coaches and athletic directors celebrating their programs
Student athletes and team captains inspiring their classmates
Turn this community into a powerful content engine that spreads across social media.
Build a National Ambassador Network
Recruit and activate ambassadors across: PTA/PTO organizations; parent communities; spirit wear customers; coaches and athletic directors; high school athletes and team captains
Create programs that encourage schools and families to share authentic experiences with our products.

Film, edit, and publish social media content
Capture real moments from schools and communities
Tell stories that highlight families, students, and coaches
Be comfortable serving as on-camera talent when appropriate
Get Out in the Field to capture authentic stories and moments that bring our brand to life
Launch Creative Social Initiatives such as Coach Pep Talk Series, Player of the Week features, School Spirit spotlights, Back-to-school family moments, Student creator collaborations
Help Promote a Meaningful Cause: The Meadows Turkey Bowl, a charity football event raising funds for brain cancer research

1st Place Spiritwear

1st Place Spiritwear is the undisputed leader in providing schools with the highest quality on demand spiritwear using their school's colors, name and mascots. Every school in the country has an up and running spiritwear store, providing an unique alternative to traditional spiritwear for consumers and giving schools the opportunity to easily opt in as a fundraiser. Customers will be able to choose from over 200 original designs with no minimum orders.1st Place Spiritwear is vertically integrated from technology, to on demand direct to garment production in our state of the art production facility headquartered in Hinckley, Ohio. We have invested significantly in every aspect of our business, positioning 1st Place Spiritwear to be the best in the world. Our graphic designs are all originals, developed by the leading t-shirt graphic designers in the world. Our goal is not to be the cheapest, but the best. That is why we sell only the highest quality garments, leading with Bella Canvas.1st Place Spiritwear is a family owned company and committed to 100% customer satisfaction. Every product made is quality checked multiple times to make sure it is perfect. We wake up everyday knowing the most important person in our business is our customer. We serve them each and every day. 1st Place Spiritwear is committed to the community where we are involved in the nation's premier backyard football game, "The Meadows Turkey Bowl", raising over $2.5 million to help the needy, especially those battling cancer.There may be bigger companies in the industry, but there are none better. You have a choice and our goal is for you to choose 1st Place Spiritwear.

Founded in 2019

Hinckley, Ohio, USA

11 employees (2 in marketing)

1stplacespiritwear.com