Responsibilities

• Craft and execute a compelling, data-informed social strategy that strengthens Alo’s position as a cultural leader in luxury and wellness.
• Balance creativity with performance, ensuring every piece of content serves both brand-building and conversion objectives.
• Develop high-impact organic social campaigns, collaborating with the Social Art Director to ensure visually stunning, thumb-stopping creative.
• Own social KPIs (engagement, audience growth, conversion, and revenue attribution), building advanced reporting frameworks to measure success and guide strategy.
• Drive community engagement, fostering an authentic two-way conversation between Alo and its highly engaged audience.
• Collaborate with key stakeholders (digital, retail, studio, product marketing) to develop integrated social campaigns that leverage influencer and creator relationships to extend brand reach and create social-first moments that drive virality.
• Identify and capitalize on emerging social trends, formats, and technologies, ensuring Alo is an early adopter in new platform innovations.
• Optimize performance through ongoing A/B testing, audience insights, and content iteration to maximize impact across all channels.
• Develop social commerce strategies, exploring platform-native shopping, livestream shopping, and new conversion-driven social features.
• Lead and mentor a team of social managers and strategists, fostering a culture of creativity, experimentation, and innovation.
• Serve as the key point of contact with social media platform partners (Meta, TikTok, YouTube, etc.), securing early access to beta features and industry insights

Requirements

• Bachelor's degree in Business, Marketing, Analytics, or related field
• 10+ years of experience in social media strategy, content innovation, and digital marketing, ideally within a premium lifestyle brand.
• A deep understanding of social algorithms, platform best practices, and content optimization techniques across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Strong analytical skills, with expertise in social analytics tools (e.g., Dash Hudson, Sprout Social) and experience with attribution modeling.
• A proven track record of building and scaling high-performing social campaigns that drive both engagement and revenue.
• Experience leading influencer and ambassador programs, leveraging creator partnerships to amplify brand storytelling.
• Strong cross-functional leadership, collaborating with digital, retail, product, and marketing teams to ensure social strategy aligns with broader business objectives.
• A forward-thinking, culture-obsessed mindset, always looking for new ways to break through the noise and set trends.
• An eye for aesthetics and brand identity, ensuring creative excellence across all social content.
• A passion for wellness, mindfulness, and community-driven storytelling.
• A strategic and creative thinker who can seamlessly balance brand storytelling with performance objectives.
• A natural leader, able to inspire and mentor a team while influencing stakeholders across the organization.
• A cultural trendsetter, always ahead of the curve on emerging social trends, content formats, and consumer behaviors.
• A highly adaptable problem-solver, thriving in fast-paced environments while keeping a long-term vision in mind.
• A data-driven decision-maker, comfortable analyzing performance metrics and translating insights into action.
• A brand storyteller at heart, with a passion for creating content that resonates emotionally and builds community.

Preferred

• A forward-thinking, culture-obsessed mindset, always looking for new ways to break through the noise and set trends.
• An eye for aesthetics and brand identity, ensuring creative excellence across all social content.
• A passion for wellness, mindfulness, and community-driven storytelling.