Director, Social Media

Responsibilities

• Serve as client lead for all Social Media & Creator Relations account partnerships, accountable for consistent excellence across all account efforts
• Lead the development of tailored Social Media strategies based on a deep understanding of the client's business objectives, target audiences, and competitive landscape
• Serve as a trusted advisor to clients, problem-solving in real time, providing support in times of crisis, and sparking excitement in clients about trying new approaches and platforms
• Own the development of organic and paid Social Media strategies and content calendars for existing client accounts, including channel strategy and platform selection
• Provide strategic oversight of A&G's Creator Relations capabilities, ensuring creator strategy and execution ladder up to and reinforce broader Social Media and brand strategy
• Partner with Strategy, Media, and Creative teams to translate brand narratives into channel-native content
• Lead workflows to ensure Social Media and Creator Relations efforts are seamlessly integrated with Newsroom and broader integrated teams
• Manage the day-to-day financial health of partnerships, including contribution to SOWs, staffing plans, and budget tracking
• Regularly track and report on performance metrics, providing high-level strategic insights to drive optimization
• Live "chronically online," staying connected to platforms, culture, trends, and inspiring content to ensure solutions resonate with clients' audiences

Requirements

• You have 8–10 years of relevant social media experience - inclusive of both organic and paid strategy, content development, and platform management - across B2C and B2B brands. Social media strategy is your primary area of depth and expertise.
• You have proven skill, hands-on experience, and continued interest in leading Creator Relations and influencer marketing.
• You have deep, current fluency across major social platforms, with a track record of adapting strategy to algorithm and format changes.
• You have a proven track record of leading successful social media programs that drive measurable business results. Note that sharing a portfolio will be required.
• You have experience in agency land or on the client side in a fast-paced environment, leading multiple projects, lines of business, and growth areas simultaneously.
• You're skilled at synthesizing complex data and trends into clear, persuasive strategy and storytelling.
• You're experienced in new business pitch rooms and executive meetings and are skilled at presentations - both developing written communications and confidently presenting to clients and senior leadership.
• You're entrepreneurial in spirit. You respect established processes but are equally as excited about new challenges that haven't been approached before and building something new.
• You love being a people manager and prioritize coaching and mentorship of junior team members. This point is last on the list in sequence but first in priority.