Director of Social

Responsibilities

• What You'll Own
• Social Strategy and Execution at Scale
• Full ownership of multi-channel social growth.
• Drive step-changes in reach, engagement, and cultural relevance. Incremental is not the goal.
• Build and execute an always-on, performance-driven social strategy that keeps the brand sacred while enabling experimentation.
• Translate company priorities into platform-native content and formats across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook.
• Bring a maker mentality. Partner with creative and other teams to make the work, and be comfortable concepting, creating, and shipping it yourself.
• Personally model best-in-class real-time engagement: on-brand, fast, human, and culturally aware. Walk the walk.
• Set the creative bar with exceptional taste and cultural judgment. Be original in formats and moments, not reactive to what's already saturated.
• AI-Native Social & Community

Requirements

• The Bar
• You likely have
• Up to about 10 years of experience owning social strategy, content, and community. Recency matters more than tenure: extensive, recent AI-native experience can balance fewer years.
• Hands-on AI-native experience in social. You've activated AI across the work, including agents that manage community engagement, and can show the results.
• Recent, compelling social activations you can walk us through: the idea, how you made it, and what it did.
• Experience at culture brands, including creating something out of nothing in the earliest days.
• A history of highly collaborative work with creative, comms, talent, and creator teams.
• A proven track record of meaningful channel growth that drove real business outcomes.
• Experience leading and developing a small team.
• Deep operating experience in real time: cultural moments, news cycles, launches, live engagement.

Preferred

• You are
• A maker at heart. You partner well with teams, and you're comfortable making it happen yourself.
• Passionate about helping 8 billion people live 100 healthy years.
• Biased toward action, now.
• Someone with great taste and sound judgment.
• Highly collaborative. People in creative, comms, and creator want to work with you again.
• Fast, decisive, and comfortable being accountable in public.
• Detail-obsessed, but not precious.
• Equally comfortable in strategy decks and in the comments section.
• Opinionated about culture and curious about what's driving it.