Director, Social Content & Strategy

New York City, NY (Hybrid)

$95K/yr – $110K/yrDirector/Executive8+ years expFull time

Posted 9 days ago

Job Summary

Lead and own social media strategy and content programs for multiple brands, serving as the senior social lead and trusted advisor to clients, while turning metrics into actionable optimization.

  • Drive cross‑functional collaboration between Influencer and Digital teams to integrate creator ecosystems
  • Mentor and manage a creative/ social team and steer content calendars and creative strategy
  • Align campaigns with client KPIs and long-term business objectives

Job Description

Responsibilities

  • Develop and implement winning social media and content strategies for brands
  • Serve as a high-level strategic advisor and act as the primary social lead for clients, offering expert counsel on complex content orchestration, messaging frameworks, and long-term channel positioning that aligns with broader business objectives
  • Transform metrics into actionable optimization recommendations
  • Manage and mentor a team of creatives and social media managers
  • Lead on creative strategy for high performing content that is brand and audience aligned
  • Create and maintain robust and impactful content calendars for clients
  • Excellent creative writing abilities that are adaptable to each brands storytelling
  • Conduct ongoing audits and research to keep their finger on the pulse of successful brand social media content
  • Drive cross-departmental integration between Influencer and Digital teams by integrating creator ecosystems (including UGC, seeding, and paid partnerships) into owned social channels
  • Act as senior point of contact for clients and manage their needs with professionalism and precision

Requirements

  • Minimum 8 years of digital marketing, content and social media experience and in client service.
  • Collaborative, agency background a must
  • Experience in fashion, beauty, tech and innovation brands
  • Strong leadership skills and a proven manager and mentor
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
  • Experience developing and executing large-scaled content marketing strategies and overseeing content development, specifically for social media platforms
  • Experience amplifying campaigns and content and building online marketing strategies
  • Fluency of digital platforms, tools, and software
  • Conceptual and forward-thinking – comfortable in fast-paced environment
  • Possess a network of content creators and creative freelancers

Benefits

  • 401K with employer contribution
  • Holiday Bonus (discretionary)
  • Life Insurance at 1x your annual salary
  • Pre-Tax Commuter Benefits Program
  • Medical, Dental and Vision Insurance
  • Flex Spending Account
  • Mental Health and Wellness Stipend - $500 annually
  • HealthAdvocate - Healthcare Support
  • One Medical - On-Demand Primary Care
  • Teledoc - Virtual Health
FACTORY PR logo

FACTORY PR

4.3 Glassdoor

Factory PR is a leading communications agency that uniquely intersects style and technology. With our dynamic offering of public relations, influencer, social media, and event services, we build and launch many of the world's most transformative brands. We are bi-coastal, with our headquarters in New York and our West Coast team in Los Angeles.Interested in our expertise? Reach out to hello@factorypr.com

Founded in 2001
New York, New York, USA
88 employees (23 in marketing)
93% recommend to a friend
89% CEO approval

Salaries

Posted range

$95K/yr – $110K/yr

Taken straight from the job posting.

See all FACTORY PR salaries

Marketing Team

Marketing Team Size
15 (17% of company)
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
7

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
49.7%
Direct
29.9%
Referral
5.4%
Social
13.5%
Paid
1.3%

Headcount Trend

Current headcount: ~88
FACTORY PR logo

Director, Social Content & Strategy

FACTORY PR · New York City, NY · Hybrid