Responsibilities

• Lead Small Business Marketing Strategy & GTM: Own end-to-end strategy for priority initiatives, from proposition development through launch, optimization, and ongoing engagement. Define the value proposition, positioning, messaging, audience, channel approach, and integrated customer experience—evolving GTM from episodic launches to iterative, always-on solutions.
• Turn Insights into Strategy: Leverage customer research, behavioral and performance data, competitive intelligence, and market trends to identify opportunities and inform product positioning, messaging, creative strategy, and GTM decisions.
• Drive Cross-Functional Alignment: Mobilize and align partners across Marketing, Small Business Product, and Communications, and other key functions to move complex initiatives from strategy through execution.
• Develop Customer-Centric Messaging: Partner with channel and creative teams to translate product features and partner benefits into clear, differentiated, and relevant customer messaging across acquisition and existing customer experiences.
• Create Integrated GTM Roadmaps: Establish clear strategies, milestones, decision points, dependencies, and measurement frameworks to ensure disciplined execution across multiple concurrent initiatives.
• Measure and Optimize Impact: Define success metrics and leverage performance insights to assess GTM effectiveness, identify opportunities for optimization, and inform future product and marketing strategies.
• Influence Senior Leadership: Develop clear, compelling, and visually engaging narratives that articulate strategic choices, recommendations, progress, risks, and business impact to senior leaders.

Requirements

• Minimum Qualifications:
• Proven experience developing marketing strategy and go-to-market plans for products, propositions, benefits, or other complex customer offerings , ideally within financial services, payments, B2B, or Small Business.
• Strong strategic marketer with demonstrated ability to connect customer needs, product capabilities, competitive dynamics, and business objectives into differentiated value propositions and actionable GTM strategies.
• Demonstrated success transforming go-to-market models—moving beyond one-time launches to build, test, learn, and optimize ongoing customer solutions.
• Strong customer-first orientation and ability to translate product features and partnership benefits into simple, compelling reasons for customers to engage and choose the brand.
• Analytical problem solver who can synthesize customer research, competitive intelligence, performance data, and business inputs into clear insights and recommendations.
• Proven ability to lead through influence and mobilize complex, cross-functional teams without direct authority.
• Exceptional communicator and storyteller across written, verbal, and visual formats, with demonstrated ability to influence senior leaders and drive alignment around strategic recommendations.
• Comfortable operating in ambiguous, fast-paced environments with multiple stakeholders, competing priorities, and high executive visibility.
• Hands-on, proactive, and highly accountable, with the ability to move fluidly between strategic thinking and executional detail.

Preferred

• 8–10 years of business and marketing experience preferred.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities