Digital Stores Go-to-Market Lead- Americas

Redmond, WA (Hybrid)

$86K/yr – $187K/yrSenior LevelFull time

Posted 18 hrs ago

Job Summary

Own and evolve the last-mile GTM framework and drive end-to-end regional execution across the Americas, synthesizing performance insights to prioritize programs and refine future plans.

  • Define and evolve the last-mile go-to-market (GTM) framework across products, including structuring and prioritizing GTM programs to drive scalable, customer-relevant execution
  • Drive readiness and continuously improve GTM processes and playbooks, incorporating performance and customer insights to enhance execution effectiveness
  • Synthesize and communicate performance and customer insights to inform prioritization, program refinement, and future planning

Job Description

Responsibilities

  • Define and evolve the last-mile go-to-market (GTM) framework across products, including structuring and prioritizing GTM programs to drive scalable, customer-relevant execution
  • Translate product and campaign priorities into customer-relevant execution plans for the Americas, aligning stakeholders on timelines, deliverables, and dependencies
  • Drive readiness and continuously improve GTM processes and playbooks, incorporating performance and customer insights to enhance execution effectiveness
  • Drive last-mile execution of product launches, campaigns, and GTM programs across Digital Stores in the Americas, ensuring quality and alignment to plan
  • Execute regional GTM programs end-to-end, coordinating across internal stakeholders and external partners to deliver customer-relevant outcomes
  • Test, iterate, and scale new locally relevant customer ideas and pilots, identifying high-impact opportunities and operationalizing successful programs
  • rack and analyze performance across launches and GTM programs, identifying key drivers and opportunities to optimize customer outcomes
  • Synthesize and communicate performance and customer insights to inform prioritization, program refinement, and future planning
  • Evaluate effectiveness of GTM programs and pilots, leveraging data and customer feedback to improve execution and inform scale decisions
  • Embody our Culture & Values

Requirements

  • Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 1+ year(s) experience in retail, ecommerce, data science, research, marketing or business-related roles
  • OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 2+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
  • OR 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.

Preferred

  • Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
  • OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 4+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
  • OR 5+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
  • OR equivalent experience.
  • 3+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles.
  • 3+ years experience in integrated, digital or product marketing management.
  • 2+ years project/vendor management experience.

Benefits

Microsoft logo

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975
Redmond, Washington, US
237K employees (11,715 in marketing)

Salaries

Posted range

$86K/yr – $187K/yr

Taken straight from the job posting.

See all Microsoft salaries

Funding

Total Funding
$1M
Last Raise
$1M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Jan 2020
    Post IPO Equity
  • Sep 1981
    Series Unknown • $1M

Traffic Signals

Monthly Visitors
1.3B
Monthly Google Ads Budget
$5.2M
Traffic Source Mix
Search
33.6%
Direct
56.9%
Referral
7.3%
Social
0.4%
Paid
1.2%

Headcount Trend

Current headcount: ~225.8K

Recent News

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Digital Stores Go-to-Market Lead- Americas

Microsoft · Redmond, WA · Hybrid