Responsibilities

• Own the ecommerce GTM planning calendar and launch roadmap, ensuring all campaigns, device launches, plan changes, and promotions are scoped, scheduled, and tracked from ideation through post-launch review
• Coordinate cross-functional launch readiness across product, acquisition marketing, lifecycle marketing, IT, web operations, and merchandising — running recurring syncs, managing dependencies, and driving teams toward shared milestones
• Develop and manage launch checklists, go/no-go processes, and readiness criteria that ensure every campaign launches with all web, app, marketing, and technical components validated and in place
• Drive post-launch performance analysis by partnering with analytics and ecommerce leads to assess campaign results against objectives, capture learnings, and feed insights back into future GTM planning
• Establish and continuously improve repeatable GTM playbooks and templates that scale the team’s ability to execute high-quality launches with increasing velocity and decreasing friction
• Leverage AI-powered project management and communication tools to automate status tracking, surface risks early, streamline stakeholder updates, and improve launch coordination efficiency

Requirements

• Minimum Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum Experience: 5+ years of experience in GTM coordination, campaign operations, or digital program management within ecommerce, DTC, or technology-driven environments
• Required Technical Skills: Must have experience with:
• Project management platforms (Asana, Jira, Monday.com, Smartsheet, or comparable)
• Collaboration and communication tools (Slack, Confluence, Google Workspace)
• Web analytics platforms (Adobe Analytics, Google Analytics) for post-launch performance review
• Familiarity with CMS platforms (Adobe Experience Manager) and ecommerce platforms (Adobe Commerce) for understanding launch dependencies
• Experience in wireless, telecom, or subscription-based businesses preferred
• Visa sponsorship not available for this role
• AI Literacy, specifically the ability to leverage AI-powered project management tools, automated reporting, and intelligent workflow automation to improve GTM coordination speed and visibility

Preferred

• Experience in wireless, telecom, or subscription-based businesses preferred

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.