Director, SEO

Responsibilities

• Responsible for setting the SEO vision and leading complex client relationships across a client or portfolio of brands, ensuring best-in-class strategy, execution, innovation, and team growth
• Owns the strategic direction of SEO programs and partners with cross-functional leaders to develop integrated plans, performance narratives, and growth recommendations
• Evaluates the competitive landscape, identifies emerging search trends, and translates insights into actionable strategies that drive measurable business impact
• Leads executive-level reporting, client presentations, and strategic storytelling with a focus on business outcomes, performance trends, and future opportunities
• Develops, mentors, and leads SEO team members across levels, supporting performance management, workload delegation, capability growth, and career development
• Serves as a senior SEO leader in internal and external discussions, building trusted relationships with clients, partners, and agency leadership

Requirements

• 10+ years of direct, work-related experience in search engine optimization, digital marketing, or a closely related role
• Proven ability to lead multiple complex workstreams and teams in a fast-paced, deadline-driven environment
• Deep understanding of digital marketing, technical SEO, content strategy, analytics, and search industry trends/current best practices
• Extensive knowledge of how SEO integrates with media, content, UX, analytics, commerce, and technology channels
• Expertise across technical SEO, content optimization, keyword strategy, information architecture, measurement frameworks, and modern on-site optimization principles
• Strong executive presence, analytical rigor, and problem-solving skills, with the ability to define strategy, influence stakeholders, and guide teams toward effective action

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances