Director, SEO

Responsibilities

• Strategy & Client Leadership
• - Key participant in strategic SEO/GEO planning and execution.
• - Develops a deep understanding of the client's business and the role SEO and GEO play in meeting business objectives.
• - Leads the development and execution of integrated SEO/GEO strategies across traditional search engines and AI-powered discovery platforms.
• - Ensures SEO/GEO best practices are applied consistently across the account, including technical optimization, content strategy, and off-site authority building.
• - Accountable for SEO/GEO program performance, measurement, and achievement of client goals.
• - Demonstrates the ability to present, explain, and sell strategies and recommendations to clients.
• - Provides thought leadership on the evolving search landscape, including AI search, LLM-driven discovery, and emerging optimization opportunities.
• - Identifies growth opportunities and partners with VP/SVP leadership to upsell and cross-sell services.
• GEO Strategy & Innovation

Requirements

• Bachelor's degree or equivalent professional experience.
• 8+ years of experience in SEO, digital marketing, analytics, content strategy, or related disciplines, including significant hands-on SEO experience.
• Strong understanding of traditional SEO fundamentals, including technical SEO, content optimization, keyword research, site architecture, and authority building.
• Demonstrated knowledge and practical experience with GEO, including how brands achieve visibility across AI-powered search experiences such as ChatGPT, Google AI Overviews/AI Mode, Perplexity, and Gemini.
• Understanding of AI search optimization techniques, including prompt research, AI visibility measurement, content optimization for LLM discovery, technical AI accessibility, and third-party citation strategies.
• Ability to evaluate SEO and GEO performance, identify meaningful trends, and translate data into compelling insights and business recommendations.
• Experience with SEO platforms such as Semrush, Ahrefs, BrightEdge, Screaming Frog, Botify, or similar tools.
• Familiarity with AI search monitoring and analytics platforms such as Profound, Evertune, Bluefish, Scrunch AI, or similar tools.
• Proficiency with web analytics and search performance platforms, including Google Analytics 4, Google Search Console, and Adobe Analytics.
• Proven ability to collaborate with and influence clients, partner agencies, and cross-functional stakeholders.

Preferred

• Hands-on experience developing and executing GEO strategies for enterprise brands.
• Experience with AI visibility audits, prompt tracking, competitive benchmarking, and LLM citation analysis.
• Familiarity with structured data, JavaScript rendering, technical crawling, and AI bot accessibility.
• Experience integrating SEO/GEO with content, PR, social, and other marketing disciplines.
• Familiarity with AI tools and automation to improve research, analysis, reporting, and operational efficiency.
• Experience with search advertising platforms, including Google Ads.
• Working knowledge of HTML, CSS, JavaScript, Python, R, or similar technologies.
• Experience with Asana or comparable project management platforms.